writing

Is Anyone Not Writing a Book?

I’ve written a book.

Unfortunately, it was about investing in tech stocks just as the dot-com boom went bust. Over the past few years, I’ve never been tempted to write another book; just like I’ve never had any interest in running another marathon.

Been there, done that.

That said, if I were going to write another book, it would seem like the trendy thing to do. Everyone within the social media world seems to be doing it, which is odd given the book – at least in the form we’ve known it – is disappearing.

So, what is it about writing a book that has excites so many people? In a wonderful column in the New York Times Magazine, Bill Keller believes that people write books “for reasons that usually have a little to do with money and not as much to do with masochism as you might think.There is real satisfaction in a story deeply told, a case richly argued, a puzzle meticulously untangled.”

Given the long hours and remote chances of financial reward, book writing has to be a labour of love. I think people do it because they’re so enthusiastic about their interests or work that a book seems like the only forum with the capacity to present all their ideas.

I also believe, however, writing a book is also a status symbol that separates the wheat from the chaff, and the writers from the bloggers. It also has to do with stature and street cred, which gives people a better chance to drive speaking gigs and their professional activity, which makes up for the fact books don’t pay (royalties).

I guess in the scheme of things I could re-allocate all the hours I spend writing blogs into writing a book but I’m not sure it would deliver the same amount of satisfaction. Right now, I’m more into sprints than marathons.

My Approach to Writing Multiple Blogs

At WordCamp Toronto on Saturday, I did a presentation on how to effectively write multiple blogs. Given that I juggle five blogs these days, it seemed like a pretty obvious topic to talk about.

Whether you write one blog or five blogs, the most important consideration is being organized. It sounds like a straightforward concept but having a plan and then making it happen makes blogging a lot less stressful and a lot more fun than trying to do it on the fly.

There are a few organizational pillars that keep me on the straight and narrow:

1. Defining Priorities: When you’re writing multiple blogs, the reality is some need more attention than others. Blogs that are part of your job or a play a key role in your personal branding need constant nurturing, while blogs that are hobbies that can be written semi-regularly.

2. Creating an editorial calendar: Not that you have to be totally anal about when each blog needs a post but having a solid idea of an overall editorial calendar makes it easier to get organized and plan things in advance.

3. Capture ideas anywhere and everywhere: Clearly, one of the challenge in writing multiple blogs is coming up with enough material to support them editorially. This means that all those great and semi-great ideas that emerge need to be captured, otherwise they’ll disappear.

My idea tools include “new” ones such as Google Reader, Twitter, Packrati.us (a personal favorite that connects links within your tweets to your del.icio.us account), Evernote, Instapaper, Twitterfeed, Tweetbeep and Google Alerts, as well as “old” tools such as a Moleskin, newspaper clippings and a whiteboard.

4. Cross-pollinate: One way to get more people aware of your blog is simply promoting them in multiple places. People reading this blog, for example, might be interested in my Twitterrrati blog so I promote both of them on both blogs.

I’m also big on using desktop writing tools, although I do go back and forth between them and WordPress’ publishing tool, which still needs some improving. Some of the desktop tools that I’ve used include Ecto, Mac Journal and Blogo. It sounds heretical but I’d love to see a version of Microsoft Live Writer for Mac.

Another key part of my multi-blog approach is using a variety of blog posts based on the idea that variety is a good thing for me and my readers. Some blog posts are long thought pieces, some are quick four-paragraph rants, some are simply one or two sentences with a great photograph or graphic, while others are a Q&A.

Finally, I’m a big believer that ideas flourish when you’re out and about talking to other people about their ideas, interests, thoughts and business endeavors. As much as you can get many ideas from reading online, socializing is a great way stimulate the mind and idea generation.

Here’s my presentation via SlideShare:

Yeah, Blogging is Hard

Gawker had a small item yesterday on how “blog millionaire” and Mediabistro.com founder Laurel Touby conceded via a Twitter update that “blogging is harder than I thought”.

For anyone who writes a blog on a regular basis or attempts to write a blog on a regular basis, Touby’s confession is not a surprise. Blogging is hard even if you’re a natural or trained writer. It’s difficult to write and write well on a consistent basis, let alone every day.

This is why I admire bloggers at ReadWriteWeb, GigaOm, TechCrunch, VentureBeat and Mashable who are pumping it out every day all day. It’s not uncommon for some people to write five or six posts a day. While it must be exciting to be in the eye of the hurricane, it must also be a grind to keep feeding the blogging beast.

The need to feed is probably the biggest reason that most new bloggers fall by the wayside after the honeymoon period is over. At first, writing blog posts is exciting but the sizzle disappears after all your initial ideas have been exhausted. Then, you’ve got to grind it out, and somehow come up with a blog post that offers some kind of value.

Truth be told, blogging is not for everyone. It helps to have good writing skills; it helps to be meeting with people who have interesting ideas; and it helps to have enough time to not only read what other people are writing, but have the luxury of time to come up with your own new thoughts and ideas.

All the above “requirements” go a long way in explaining why Twitter has resonated with so many people. It’s short, it’s snappy, it requires a lot less work and writing, and it provides the platform that many people need or want.

As I’ve said before, blogging is dinner (multiple courses, takes a long time to get through), while Twitter is desert (quick, easy, doesn’t last very long).


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