Twitterrati

My Week in Blogging

By Mark Evans in Blogs 1 Comment Tags: , , ,

Although Mark Evans Tech is my personal blog, it’s not the only one that I write on a regular basis. I have a Twitter-focused blog called Twitterrati and, as Sysomos’ director of communications, I write its corporate blog. And then, there’s my “Start” column for the Globe & Mail. With so much content being written each week, I thought it might be helpful to highlight a few posts:

Mark Evans Tech
- The Harsh Truth of Social Media Tactical Economics, which looks at how social media tactics is poised to become a low-margin business as companies look at the costs of making social media happen on a regular basis.
- The Renaissance of the Web Site: Social media might be getting a lot of attention but my consulting business is more busy building new Web sites or refreshing existing sites.

Sysomos
- 10 Reasons Why Social Media Fails: A look at some the leading reasons why social media efforts fall flat.
- Five Key Ingredients for a Successful Corporate Blog

Twitterrati
- Twitter’s Ecosystem Revenue Conundrum: The challenges Twitter faces driving revenue and making sure it keeps the developer ecosystem healthy as well.

Globe & Mail “Start”
- Klout Measures Influence level on Twitter: A Q&A with Klout.com founder Joe Fernandez

Classic (And Evil) Twitter Spam

By Mark Evans in Social Media 2 Comments Tags: , ,

There’s been so much talk about Twitter spam recently that it’s hard to feel the spammers are trying to take control.

Here’s a classic example of sneaky spam – the kind of spam that is frustrating because it doesn’t come across as spam.


At first glance, it looks legit because who wouldn’t be interested in an evaluation of social media monitoring tools. (Note: In hindsight, the numbers within the username were a dead giveaway for a spammer.)

If you click on the link, it opens this page, an ad for Social Blaster, which is a for-sale tool to manage multiple accounts on a variety of social media networks and sell more stuff.

(No link for you, Social Blaster!)


Spammers like this one are going to ruin the Twitter party is we’re not careful. Maybe it’s time for Twitter is really go after the spammers.

More: If you’re interested in how to reduce Twitter spam, check out this post I did on Twitterrati, which features a variety of services.


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