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Tag Archives: traction

Want the Media Spotlight? Get Some Traction

A couple of years ago, I was working with a startup looking for media and blog coverage after launching a new online service. It hired a U.S. PR agency that promised the stars and the moon, and then the startup … Continue reading

For Start-Ups, It’s All About Traction

I’ve been thinking about Dan Martell’s recently post, “To Raise or Not to Raise”, which encourages entrepreneurs to “go out there and make some money” rather than being too focused on raising seed capital. It’s solid advice, particularly in Canada given … Continue reading