A friend of mine, Mark Simon, was in town yesterday to talk about animated news, and how it is becoming increasingly popular with news organization as a way to tell stories in a different way.
For anyone not familiar with animated news, it involves the creation of video clips that depict events such as car accidents, crimes or natural disasters. Perhaps the most famous is the video of Tiger Woods’ now-infamous car accident last November.
Mark works for Next Media, which is owned by billionaire Jimmy Lai. Next Media operates a 197-person animated news production facility in Taipei, which produces eight videos a day. Its clients include the BBC and Reuters.
Animated news is already popular in Asia so it will be interesting to see if it catches on in North America.
Below is a video from Digital Journal of Mark talking about how Next Media got into the animated news business.
Six years ago, basketball star Kobe Bryant was