technorati

Technorati Redux?

For the past few years, Technorati has been easy fodder for critics. Once the shining star of the blog search world and a venture capital darling, Technorati stumbled into near oblivion after the service deteriorated to the point where it nearly became irrelevant.

But in the past two years, Technorati has dusted itself off, admitted its mistakes, and been diligently working to restore its luster. Not that Technorati has come all the way back but there are definite signs of life.

Perhaps the most obvious indication was a new design unveiled yesterday that includes some new wrinkles. (See TechCrunch for coverage of the New Technorati.) It was also disclosed that Technorati has raised another $2-million from its existing investors.

Behind the scenes, CEO Richard Jalichandra, who will deliver a keynote at BlogWorld Expolater this week, has been busy, launching an ad network and bought a blog network, Blogcritics.

The blog search engine is still alive and if Technorati can perform well, it has a shot at reclaiming its status as the blog search leader given the market is still leaderless. Technorati is a good example of a high-flyer that could have easily crashed, burned and disappeared. Instead, it clung to life, reinvented itself, and has lived to see another day.

The Challenges of a New Blog

Last night, I was talking to someone about social media – surprise, surprise – when they mentioned that they had probably missed the boat on blogging. This is a person with lots of enthusiasm, energy and ideas; someone who’s active on Twitter and having lots of conversations – digital and analog (real-life) – to provide great fodder for a blog.

It got me thinking that while technically launching a new blog can be done in minutes using WordPress.com or Blogger.com, it’s difficult to start a blog that will attract an audience beyond family and friends. A big part of the problem is there are so many blogs out there so it’s difficult to attract an audience given the competition and noise.

To attract attention, a new blog needs a twist, an angle or something different to stand out from the crowd. A good example is Stuff White People Like, which was definitely different and irreverent. WWPL was also lucky because it caught lightning in a bottle because it got noticed and went viral.

But for the vast majority of new blogs, that doesn’t happen. They are started with a lot of enthusiasm and energy before the novelty quickly wears off. This explains why only 6% of the 133 million blogs tracked by Technorati in its 2008 State of Blogosphere had been updated in the past 120 days.

So the question is whether it’s even worth bothering with a new blog if your chances of people reading it are slim and nil. The answer is “absolutely”. If you want to blog to build your brand, express an opinion, satisfy the urge to write or keep a personal journal online.

There are lots of good reasons to start blogging that have nothing to do with attracting traffic or making money. And if, in the process, you hit the jackpot and do gets of lots of visitors, that’s just a cherry on the sundae.

More: A good read on where blogging is going is Om Malik’s “The Evolution of Blogging”.

When Will Twitter Stop Being Cool?

As the number of Twitter users continues to climb – 44.5 million in June, according to comScore – I’m starting to wonder when Twitter’s gloss is going to fade, and whether Twitter will go through the same kind of user evolution as blogging.

Right now, Twitter’s in the honeymoon period as millions of people jump on the micro-blogging bandwagon to see what all the fuss is about. Even my father is asking about Twitter after reading about it in the Sunday New York Times.

That said, many people using Twitter are barely using it. According to a report done in June by Sysomos (a client), more than half of Twitter users hadn’t posted an update in more than a week, which makes you wonder how many Twitter accounts are collecting dust.

This inactivity suggests there could be parallels between Twitter and blogging in terms of activity. In Technorati’s 2008 State of the Blogosphere, only 1.5 million of 133 blogs indexed had posted in the last seven days, and only 7.4 million had posted in the past 120 days.

Of course, it is easier to update Twitter than write a blog post given it only takes a minute or so to write 140 characters or less. But the same kind of enthusiasm about Twitter was alive and well just a few years ago when blogging erupted into the mainstream. At the time, everyone was starting a blog because it became so easy to get started using Blogger, Livejournal or WordPress.com.

And although Twitter is less labour-intensive, it can require effort and time to do updates that are interesting or have conversations with other people. At the same time, keeping an eye on Twitter can be exhausting and overwhelming given the constant flow of information.

I could be wrong but I think many people will come down with a terminal case of Twitter fatigue over the coming months. People who were enthusiastic about Twitter will use it less often; people who were somewhat interested will stopping it altogether. This doesn’t mean Twitter’s growth will stop but it will probably slow as the novelty factor disappears.

The idea of Twitter Fatigue has been rumbling around my head for a few weeks but it gained some traction after reading on a TechCrunch post by Devin Coldeway on Twitter on why he doesn’t use Twitter in which he suggests Twitter has no value because there’s often no context.

Another source of inspiration was Om Malik’s thought-provoking poston the evolution of blogging, which explores how blogging is going to change as social media and lifestreaming become a bigger part of peoples’ lives.

So, what do you think? Will Twitter lose its luster soon?

(Note: This post was cross-posted on Twitterrati.com)


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