Tag Archives: target audiences
Why Startups Need to Embrace Target Audiences
In creating a new service, startups need to focus on fundamentals such as solving a problem or addressing a need in a new or different way. As important is identifying the businesses or individuals who will buy their product – … Continue reading
For Startups, Target Audiences Can Be a Challenge
Within a marketing strategy, it goes without saying that target audiences are a key consideration. For all the focus on nurturing an idea, addressing a point of pain and developing a product, the ability to achieve traction hinges on the ability … Continue reading
Startups and the Value of Target Audiences
As Eric Ries suggests in “The Lean Startup”, startups are a hypothesis that involve testing an idea to see if it resonates. Using this approach, startups create a product they think will fill a need or make a customer’s life … Continue reading
