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Tag Archives: target audiences

Why Startups Need to Embrace Target Audiences

In creating a new service, startups need to focus on fundamentals such as solving a problem or addressing a need in a new or different way. As important is identifying the businesses or individuals who will buy their product – … Continue reading

For Startups, Target Audiences Can Be a Challenge

Within a marketing strategy, it goes without saying that target audiences are a key consideration. For all the focus on nurturing an idea, addressing a point of painĀ and developing a product, the ability to achieve traction hinges on the ability … Continue reading

Startups and the Value of Target Audiences

As Eric Ries suggests in “The Lean Startup”, startups are a hypothesis that involve testing an idea to see if it resonates. Using this approach, startups create a product they think will fill a need or make a customer’s life … Continue reading