tablet

iPad: Bad Name, Lots of Potential

ipadThere’s certainly no lack of commentary, opinion and conversation about Apple’s ultra-anticipated tablet computer, the iPad.

First, it’s a terrible name for lots of reasons; the iSlate or iTablet would have been better choices. As for my take on the device itself, it’s pretty interesting, particularly as an e-Reader, but the real story is how the iPad could evolve in the future.

In the scheme of things, the iPad is simply Apple dipping its strategic toes in the water. It lets Apple get into the tablet computer market, and probably selling millions of units to a growing customer base. In the meantime, Apple will continue to work on adding features to the iPad, and evolve it into a device could go far beyond it being a cool way to watch movies or read books.

For example, the iPad could be a key part of a home entertainment system that connects computers, televisions and the Internet in a user-friendly package – something that the consumer electronics market has been salivating about for years. The iPad could be the always-on device that provides consumers with instant access to the Internet than a laptop or home computer. The iPad could be the way that Apple extends its domination from music to books.

The iPad could also morph into lots of different things based on where Apple wants to focus on, what developers create around it, and what consumers want. This is a far more exciting proposition than the device that Steve Jobs unveiled yesterday.

For more thoughts, check out David Pogue’s review in the New York Times, Daring Fireball, which also takes a big picture view of the iPad, while Alex Payne has a different and though-provoking post in which he describes the iPod as “disturbing”.

Apple Tablet: Bestest, Coolest, Greatest Thing Ever!!!!

newtonThe high-tech world goes gaga for new and shiny products. It’s how the industry manages to convince people to purchase things they have already have, things they don’t really need, or things that they’ll probably buy in time.

The marketing mantras include “smaller”, “more powerful”, “mobile”, “better designed”, “faster”, “more capacity” and, of course “more features”. This convinces many people to pay full-price for new products, while getting nothing or pennies on the dollar for their perfectly good old products.

That said, the frenzy of excitement over the Apple Tablet is unreal. In 15 years of writing about the high-tech industry, I’ve never seen the the market froth at the mouth so much. The only comparison I can make is it’s like how teenage girls get when they finally get a brief view of the latest teen heart-throb.

So, it didn’t surprise me this morning to see TechCrunch at the top of Techmeme with the headline that Steve Jobs has apparently been saying that the Apple Tablet “will be the most important thing I’ve ever done”. TechCrunch’s Mike Arrington hasn’t heard these words directly from Jobs but “but we’ve heard it multiple times second and third hand from completely independent sources” so chances are Jobs probably said them….or maybe not.

In any event, the stage is now perfectly set for Jobs to unveil the Apple Tablet (or not) on Wednesday when he makes his annual state of the union/here’s something new and wonderful speech. If Apple does, in fact, unveil the tablet, you should take great care around any Apple stores in the coming weeks because the MacNation will be a rapid state.

If Apple doesn’t launch the tablet, it’s not necessarily a bad thing for Apple. If anything, it will just get the MacNation on more of an alert as they’ll shift their attention to the next possible launch window.

If any event, it’s clear the Apple Table is, in fact, the great thing since sliced bread…or not.

(Note: The photo above Apple’s infamous Newton tablet computer).

More: Mathew Ingram, GigaOm’s freshly-minted writer and part of the mesh gang, has a post about how the launch of the Apple Tablet will likely instigate a fight with Amazon (and its Kindle) for content creators and distributors.

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