Tag Archives: strategy
What if Social Media Isn’t a Fit?
Everyone’s jumping on the social media bandwagon. Just as a Web site quickly became a must-have for nearly every company, the same corporate rules now apply to Twitter, Facebook, YouTube, blogs, Flickr, etc. Or do they? As someone immersed professional … Continue reading
What Do You Want Out of Social Media?
As a social media pragmatist (SMP), I’m spending more time with clients exploring why they want to do social media and what they hope to get out of it. One of the dangers of social media is its trendiness. This … Continue reading
A Pragmatic Approach to Social Media
Given the amount of buzz, hype and enthusiasm surrounding social media, a lot of companies are scrambling to climb on the bandwagon. They’re convinced that if they don’t move now, it will be too late. Much of its anxiousness is … Continue reading
The Community Manager Emerges in 2010
Earlier this week, I did a post on the Sysomos blog about how community managers will become increasingly important in 2010 as social media is embraced by more companies. The reception was so positive I wanted to share it with … Continue reading
ME Consulting: One Year in the Books
A year ago, I lost my job as director of community for PlanetEye. While certainly disappointing, it was a move that made financial sense for PlanetEye in the wake of the economic downturn and the credit crisis – something that … Continue reading
