Tag Archives: storytelling

What’s Your Story, Morning Glory?

What’s your story? Why should I pay attention to you? For any business, these are fundamental questions they must be answered to capture the attention of customers, employees, investors and other stakeholders. But it’s troubling to see so many startups … Continue reading

Startups and the Art of Storytelling

As brand journalism and content marketing become more engrained into the way that companies do business, storytelling is clearly becoming more important. There are a couple of reasons why this is the case. First, good stories are interesting, attractive and … Continue reading

Why Startups Need to be Great Storytellers

Amid all the buzz about the benefits of content marketing, I think there’s a key element missing from many of the conversations: storytelling. It’s relatively easy to create content, which is why there a huge number of brands will be … Continue reading

Are You Telling Good Stories?

While content may be king, they only work well if there are good stories to tell. It’s a theme I’ve been emphasizing to clients when they start to think about how they can jump-start their marketing efforts. Whether it’s a … Continue reading

What’s Your Story, Morning Glory?

Everyone likes stories. Our love of stories starts when we’re children, and keeps on going.¬†For startups, telling a good story is as important as creating a product or service that solves a problem, makes life easier or simply entertains. So … Continue reading

Startups and the Importance of Storytelling

After my post yesterday on how Canadian start-ups should get more attention, David Crow wrote a spirited rebuttal on StartupNorth taking issue with parts of my argument. This included that fact that “…as an entrepreneur you need to learn how … Continue reading