Tag Archives: startups
Marketing for Startups (Presentation)
Last night, I did a presentation for MaRS’ Entrepreneur 101 series on startup marketing. It was a whirlwind tour that focused on how startups need to create good stories (e.g. core messaging, value propositions, elevator pitches, About Us, etc.), and … Continue reading
Startups and the Value of Target Audiences
As Eric Ries suggests in “The Lean Startup”, startups are a hypothesis that involve testing an idea to see if it resonates. Using this approach, startups create a product they think will fill a need or make a customer’s life … Continue reading
How Do Startups Hire Well?
In the lean world in which startups now operate, making good hires is more important than ever. In simple terms, startups can’t afford to make mistakes because the hiring process eats up a lot of valuable resources, particularly time. For … Continue reading
The Week in Startups (Edition #4)
Welcome to weekly recap of news from the Canadian startup landscape, as well as interesting blog posts and articles that caught my attention. If you have suggestions, tips or feedback, let me know by leaving a comment. – Montreal-based Frank … Continue reading
I’ve Signed Up for Your Startup, Now What?
For startups, attracting someone’s attention, getting them to check out their product and, finally, having them sign up can be a long but satisfying journey. New users are celebrated because it illustrates a product has appeal, fills a need and, … Continue reading
