Tag Archives: startups
Case Studies Are a No-Brainer for Startups
Case study: ”A documented study of a specific real-life situation or imagined scenario, used as a training tool in business schools and firms.” From the outside looking in, case studies are far from glamorous or sexy. Heck, they sound downright boring. But if you dismiss case studies, you’re making … Continue reading
Why Startups Need to Embrace Target Audiences
In creating a new service, startups need to focus on fundamentals such as solving a problem or addressing a need in a new or different way. As important is identifying the businesses or individuals who will buy their product – … Continue reading
This Week in Canadian Startups (March 17, 2013)
How old does a VC need to be? Is 28-year-old too young? In wake of Jared Fliesler being appointed a partner at Matrix Partners, the newest edition of “This Week in Canadian Startups” kicks off with two views: one from Real … Continue reading
Tearing Things Down to Build Them Back Up Again
Last week, I did a presentation about storytelling that was, frankly, flat. At first, I thought maybe a presentation at a conference on a Friday afternoon isn’t the best idea given people are looking forward to socializing after a long … Continue reading
This Week in Canadian Startups (March 9, 2013)
Another week, another edition of “This Week in Canadian Startups”. We kick things off with a look at whether a startup can pitch in three minutes. Mark MacLeod reflects on the Montreal scene, there’s a look at how startup can … Continue reading
The Evolving Nature of Startup Messaging
When I do messaging projects with startups, it is a process that takes engagement, time and, often, patience. At the end of the day, the goal is coming up with messaging that connects with target audiences because it meets their … Continue reading
