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Tag Archives: startups

Design and UX: A One-Two Punch for Startups

In my last post, I looked at the importance of product to a startup’s success. A good product give it a shot at building a business. A bad product is, well, just bad. For startups with a product that addresses … Continue reading

Thinking Out of the Marketing Box

One of the realities about marketing is it’s difficult to rise above the crowd. When everyone is talking about their brands and products, it makes for a noisy landscape. This can be daunting for startups looking to establish brand awareness, … Continue reading

Why Startups Should Create Customer Personas

For startups looking to break into the market, identifying their customer is obvious. Far too often, however, startups tend to look at target audiences as one amorphous group that has the same characteristics, needs and interests. The problem with a … Continue reading

Startups and the Art of Storytelling

As brand journalism and content marketing become more engrained into the way that companies do business, storytelling is clearly becoming more important. There are a couple of reasons why this is the case. First, good stories are interesting, attractive and … Continue reading

Should Startups Use Consultants?

Earlier this week, the New York Times’ “You’re the Boss” column asked whether small and fast-growing businesses should hire consultants. The author, Clifford Oxford, opined that consultants should mostly be kept away: “This is the human factor of growth, and … Continue reading

How to be David When There’s a Goliath

For most startups, being to market first with a new idea or service is a rarity and luxury. For everyone else, the market is usually dominated by one or two players, even if the market is still in the early … Continue reading