Tag Archives: startups
Startup CEO = PR Pro
At a recent event, I was talking with a startup CEO about the success of some mobile apps he had developed. “So, what’s the secret?,” I asked. “Great coverage from blogs and the media,” he said. “How do get them … Continue reading
Five Must-Haves for Startup Salespeople
In a recent blog post, I talked about how marketing and sales are pretty much the same thing for a startup given the resources and responsibilities. It got me thinking about the best characteristics for a startup salesperson. Here is what … Continue reading
This Week in Canadian Startups (April 13, 2013)
In the latest edition of “This Week in Canadian Startups”, things kick off with iNovia Capital’s Chris Arsenault on how the Canadian VC landscape has new energy. The newsletter also highlights 50 free services for startups, Kik surpassing 50 million … Continue reading
Six Ways Startups Can Build Trust
In thinking about how my startup marketing business has grown over the past four years, one of the most important elements has been trust. It has been the best way that I’ve been able to get people say “Yes, I want … Continue reading
This Week in Canadian Startups (April 7, 2013)
The latest edition of “This Week in Startups” kicks off with Well.ca raising $5-million and hiring a new CEO, Rebecca McKillican, to replace Ali Asaria. Some of the most popular items (based on the number of clicks so far) include Amitra … Continue reading
How is Your Startup Unique or Different?
In a competitive landscape, one of the most important consideration is standing out from the crowd. For startups, this is crucial because the barriers to entry are relatively low, while new or innovative ideas can quickly be replicated by agile … Continue reading
