Tag Archives: startups
Startups and the Art of Storytelling
As brand journalism and content marketing become more engrained into the way that companies do business, storytelling is clearly becoming more important. There are a couple of reasons why this is the case. First, good stories are interesting, attractive and … Continue reading
Should Startups Use Consultants?
Earlier this week, the New York Times’ “You’re the Boss” column asked whether small and fast-growing businesses should hire consultants. The author, Clifford Oxford, opined that consultants should mostly be kept away: “This is the human factor of growth, and … Continue reading
How to be David When There’s a Goliath
For most startups, being to market first with a new idea or service is a rarity and luxury. For everyone else, the market is usually dominated by one or two players, even if the market is still in the early … Continue reading
This Week in Canadian Startups (April 28, 2013)
In the newest edition of “This Week in Canadian Startups”, we kick things off with Kik raising $19.5-million to drive the growth of its mobile messaging business. The newsletter also includes blog posts and articles on when to sell your … Continue reading
Why Toronto is the Best City for B2B Startups
Without patting ourselves on the back too much, Toronto is starting to emerge as one of the world’s leading and most vibrant startup communities. In particular, Toronto has become one of the best places to launch a B2B startup. If … Continue reading
Startup CEO = PR Pro
At a recent event, I was talking with a startup CEO about the success of some mobile apps he had developed. “So, what’s the secret?,” I asked. “Great coverage from blogs and the media,” he said. “How do get them … Continue reading
