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Tag Archives: Social Media

The Social Relevance Ecosystem

In the my last post, I introduced a concept called “social relevance” that has been rumbling around my head for the past few months. It’s based on the idea that social media within the corporate context is not about shiny, … Continue reading

Why Social Media Relevance is the Key

I’ve been spending a lot of time recently thinking about Quora. I’m not as interested in whether the question and answer service is the next social media “star” as I am in what the interest in Quora means. To me, … Continue reading

All Aboard the Groupon IPO Bandwagon!

So what is Groupon worth? Apparently, $15-billion based on reports about its plans for an IPO. $15-billion! We’re talking about a company that has sky-rocketed in the past couple of years, riding an idea that, ironically, was all the rage … Continue reading

Why Social IPOs Could Be Troublesome

There’s joy among investment bankers and high-tech investors amid growing reports that many of the largest social media players are considering IPOs. There is heavy speculation that LinkedIn will go public, and that Facebook will be follow suit in 2012. … Continue reading

The Growing Problem with Digital Spasms

Over the past couple of days, I have been in lengthy strategic meetings with major clients. In both cases, the use of smartphones and laptops wasn’t allowed so people could focus on the task at hand. It was fascinating to … Continue reading

Do We Have to Share Everything?

As smartphones get smarter and tablets make mobile computing more user-friendly, one of the offshoots is how technology is making it even easier to share anything and everything using social media services such as Facebook Twitter, LinkedIn, Tumblr and Instagram. … Continue reading