Tag Archives: Social Media

Without Core Messaging, You’re DOA

Over the past few months, I have been doing a lot of core messaging work. It’s intellectually challenging and very interesting but it’s also an intense process because the end result can be elusive and take time to pin down. … Continue reading

Why I Still Love Blogging

When I started blogging in 2004, it was cool, exciting and popular. Everyone was talking about blogs, commenting on blogs and starting blogs. The love-fest was not a surprise given how blogs gave people a new, user-friendly platform to reach … Continue reading

Facebook Pages: Easier Said Than Done

Over the past couple of months, I’ve spent a lot of time working on Facebook Pages for clients. To say the least, it has been eye-opening, educational and enlightening. From the outside looking in, creating a Facebook Page is a … Continue reading

No Social Media Success Without Execution

Over the past couple of years, I have talked and worked with lots of companies excited about the potential of social media. Fuelled by this enthusiasm, they create detailed strategic plans and set themselves up on Facebook, Twitter, YouTube, et … Continue reading

The Groupon Bubble is Going Burst

Right now, Groupon is the cat’s meow – a fast-growing business with a valuation of apparently $6-billion. It’s the hottest thing (aside from the iPad) in the high-tech world, and attracting scores of wannabes. But for all of Groupon’s success, … Continue reading

Can 600M People be Wrong About Facebook?

The Web is a funny creature. One day, you’re king of the world; the next you’re wondering where everyone went. Web users are fickle, willing to jump into the arms of another service in a heartbeat, and always looking for … Continue reading