Tag Archives: Social Media

How Should Startups Use Social Media?

For startups, social media can be a seductive creature, which explains why there is so much enthusiasm about how Twitter, Facebook, et al can drive brand awareness and sales. Many startups find social media irresistible because the major services are free and … Continue reading

Pinterest: The What, Why and How

It’s increasingly difficult to ignore Pinterest these days. Heck, Barack Obama has jumped on the bandwagon, although he seems to like just about anything social. After being asked to put together a presentation on Pinterest, my take is there’s really interesting … Continue reading

OMERS’ Derek Smyth on the $20M HootSuite Stake

After OMERS Ventures announced its $20-million investment in HootSuite, I did a quick interview with managing director Derek Smyth. Why the investment in HootSuite? We have a general investment hypothesis focused on pursuing enterprise companies fully integrated to the social … Continue reading

Do Startups Need Community Managers?

Do start-ups needs community managers to operate their social media activities…and a whole lot more? It’s an interesting question. On one hand, social media is seen as a low-cost marketing and sales channel for lean and mean start-ups. On the … Continue reading

Snapshot of a VC Deal: IGLOO Raises $5-Million

Who: Kitchener-based IGLOO Software, which sells social business software How much: $5-million from RBC Venture Partners and Ontario Emerging Technologies Fund. In 2008, IGLOO raised US$4-million from RBC Venture. The Quote: “Social networking for business has reached a watershed moment, with most … Continue reading

Five Digital Resolutions for 2012

I’m not a huge proponent of New Year’s resolutions but figured they offer a good opportunity to create a public list of digital goals for 2012. 1. Adopt a smarter and more productive approach to social media, which will hopefully … Continue reading