There was likely a collective sign of relief yesterday after Research in Motion unveiled better-than-expected second-quarter results, apparently due to strong sales of its new BlackBerry Torch.
After a slew of bad news that included troubles with governments in the Middle East and India over access to data, the launch of Apple’s iPhone4 and the stunning growth of Google’s Android wireless OS, there was the perception that RIM was on its heels after ruling the smartphone roost for so long.
While the second-quarter results will make everyone feel better about RIM’s prospects, it’s important not to get too carried away. It was one quarter in which expectations were battered down by the wave of negative news, including tepid reviews of the Torch. That said, the Torch seems to be a solid entry into the touch-screen market so while the critics may not be thrilled with it, it may have resonated with consumers, who still love the BlackBerry keyboard.
At the same time, one quarter does not a future make nor does it change the competitive landscape. The iPhone4 has continued to maintain Apple’s stature as the world’s most exciting smartphone maker. Meanwhile, companies such as LG and Samsung have been unveiling some stunning devices using Google Android. I recently used an LG phone that was so good, it made we question about an iPhone. And if Nokia ever gets its smartphone act together, it will make the competitive landscape even more intense.
While the Torch did a solid job of getting RIM’s smartphone mojo back, RIM still has a long way to go to make sure it remains in the first-tier smartphone makers. In some respects, it faces the same challenge Nortel faced trying to stay as a first-tier telecom equipment suppliers. While RIM’s financials are significantly better than Nortel’s, and it has strong leadership, RIM needs a lot more than the Torch to stay with Apple and Android (aka The Killer A’s).
The Torch moved RIM into the touchscreen market but BlackBerry still has its warts. For one, the BlackBerry App World store continues to be a nightmare for users and developers. This is a disaster at a time when consumers are personalizing their smartphones to match their professional and personal lifestyles. And while RIM’s Web browser is improving, it’s still not the fantastic experience that wireless users are coming to expect.
At the same time, RIM seems to be having a personality conflict between serving its core enterprise market and meeting the needs of younger, hipper consumers. The enterprise market pays the bills while the hipster market offers growth and cache. For example, RIM’s current advertising talks about a lot of its messaging features, which is an appeal to younger, instant messaging-crazy youngsters. Meanwhile, the BlackBerry continues to be a mediocre multi-media devices when it comes to music and video. This explains why PushLife, a music start-up, attract so much attention in a recent Financial Post article.
While it would be ill-advised to count RIM out, it’s too soon to jump back on the bandwagon. RIM still faces major challenges that will not go away any time soon. It means RIM needs to continue to bring it, otherwise it risks being the next Nokia in the smartphone market. And then there’s that nasty Nortel scenario of going from first to worst.
