Tag Archives: public relations

Why PR Still Doesn’t Get Bloggers

Riddle me this: It’s been at least four years since blogging burst into the mainstream to become a new and viable way to generate and consume content. Many of the world’s most popular online destinations are blogs. So why is … Continue reading

What Agency Should Own Social Media?

As social media becomes a more integral part of many company’s operations, there’s a battle being waged behind the scenes pitting public relations, digital and advertising agencies against each. The prize they’re pursuing is the mandate to help companies create … Continue reading

The Need for Social Media AND PR

As social media becomes more entrenched as a corporate tool, one of the beliefs that seems to be gaining traction is that social media can replace public relations as the way to tell the world what you’re doing. For some … Continue reading