Tag Archives: messaging
The Evolving Nature of Startup Messaging
When I do messaging projects with startups, it is a process that takes engagement, time and, often, patience. At the end of the day, the goal is coming up with messaging that connects with target audiences because it meets their … Continue reading
How Does Startup Messaging Happen?
I’m working on a marketing project with a new client that has kicked off with the creation of core messaging. It’s a fascinating and intellectually challenging process because it involves an in-depth exploration of the startup’s target audiences, which includes … Continue reading
If I Don’t Get You, You Don’t Get Me
In a world in which many people are time-strapped, multi-tasking and mentally scattered, the “get” factor is huge for startups. By “get”, I mean how well and quickly a startup tells potential users what it does and what their product … Continue reading
What’s Your Story, Morning Glory?
Everyone likes stories. Our love of stories starts when we’re children, and keeps on going. For startups, telling a good story is as important as creating a product or service that solves a problem, makes life easier or simply entertains. So … Continue reading
The Value of Digital Simplicity
I’ve been spending a lot of time recently looking at Web site messaging and usability, spurred on by Steve Krug’s book, Rocket Surgery Made Easy, which provides terrific insight into DIY usability problem solving. When you read about usability, it … Continue reading
The Bottom Line for Startups: Delight or Die
I spend a lot of time working with start-ups, particularly helping them with content, communications and, increasingly, their Web site usability needs. It involves a lot of focus on making sure they are telling the right stories to the right … Continue reading
