Tag Archives: Media
Do Startups Really Need Media Coverage?
If there’s one thing startup entrepreneurs crave, it’s media and blog coverage. Attracting the media spotlight can arguably be as important to them as getting customers. How come? In many respects, media coverage somehow validates what an entrepreneur is doing, … Continue reading
Five Tips for Startups to Attract Media/Blog Coverage
For many startups, getting the attention of bloggers and the media is seen as a valuable way to build their brands and attract users. But it’s surprising to see many startups drop the ball because they don’t know how to … Continue reading
How do Startups Capture the Spotlight?
In working with many startups, one of their key objectives is capturing the attention of customers, bloggers and reporters, partners and investors. The problem is many of them have little idea about how to do it other than writing a … Continue reading
Want to Capture the Spotlight? Be Successful
Over the past two years, I have worked with a lot of start-ups looking to establish themselves and attract media and blogger coverage. After all, what better way to jump-start your business than quality coverage from high-profile newspapers and bloggers. … Continue reading
BCE’s Puzzling Stab at Convergence
Over the past couple of days, I’ve been reading and thinking a lot about BCE’s decision to acquire of all CTV – a decision apparently inspired when BCE CEO George Cope watched Canada’s women’s hockey team win Olympic gold on … Continue reading
Media is Changing. But How?
I was fortunate to be invited by the Digital Journal to participate on a panel last night about the future of media – a subject that attracts a lot of attention as traditional media valiantly scrambles to stay vibrant and … Continue reading
