Tag Archives: Marketing
Has Pepsi Tipped the Social Media Scales?
For all the talk about social media marketing (and there’s been a lot of it this year), the biggest news of the year may be Pepsi’s decision to abandon the Super Bowl. Instead, Pepsi will be embracing a $20-million social … Continue reading
2010: The Spotlight on Social Media ROI
In 2009, social media was enthusiastically embraced by a growing number of companies who recognized its potential as a new and valuable communications, marketing and sales tool. The attention on social media was propelled by the fact it’s becoming increasingly … Continue reading
The Recession’s Over….I Think
It goes without saying that things have been pretty grim economically over the past year – millions of people have been laid off or restructured, while consumer spending has plummeted as people decide to hold off purchases after a decade-long … Continue reading
All Aboard the Social Media Bandwagon
One of the more interesting things to happen since the launch of ME Consulting in January has been the relatively modest amount of social media-related business. For the most part, my clients have been focused on more basic marketing and … Continue reading
Nine Things Social Media Can Do
Social media is not a silver bullet or panacea that will magically provide the answers to all of your personal or business needs. Rather, social media can be a valuable and interesting way to augment, enhance and jump-start your communications, … Continue reading
A Marvelous meshmarketing!
There’s an element of risk when you do something new – be it start a business, launch a blog, go back to school, buy a house…or create a new conference. This is probably why the mesh gang spent a long … Continue reading
