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Tag Archives: Marketing

Don’t Drop the Post-Acquisition Marketing Ball

Startups work so hard to acquire customers that it’s always surprising and troubling that so many of them drop the marketing ball after winning the initial battle. Here’s the way it usually works: A startup will have an interesting product … Continue reading

Thinking Out of the Marketing Box

One of the realities about marketing is it’s difficult to rise above the crowd. When everyone is talking about their brands and products, it makes for a noisy landscape. This can be daunting for startups looking to establish brand awareness, … Continue reading

How Much Should Startups Spend on Marketing?

(Note: New blog posts about startup marketing can be found on my ME Consulting Website.) How much should startups spend on marketing? It’s a difficult to answer question to answer because many startups think that anything spent on marketing is … Continue reading

Are Marketing and Sales the Same Thing for Startups?

It used to be that marketing and sales were two separate creatures. In one corner, marketing focused on building brand awareness among target audiences. In another corner, sales was about driving leads and deals. Like church and state, the two … Continue reading

How is Your Startup Unique or Different?

In a competitive landscape, one of the most important consideration is standing out from the crowd. For startups, this is crucial because the barriers to entry are relatively low, while new or innovative ideas can quickly be replicated by agile … Continue reading

Where Are Canada’s Startup Marketers?

At the risk of ruffling a few feathers, here’s a question: where are Canada’s startup marketers? We’re teeming with developers but there appears to be a dearth of startup marketers who can help to nurture and grow viable businesses. As … Continue reading