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Tag Archives: Marketing
The Community Manager Emerges in 2010
Earlier this week, I did a post on the Sysomos blog about how community managers will become increasingly important in 2010 as social media is embraced by more companies. The reception was so positive I wanted to share it with MET readers:
Within the social media ecosystem, the unheralded stars are the community managers who toil [...]
Has Pepsi Tipped the Social Media Scales?
For all the talk about social media marketing (and there’s been a lot of it this year), the biggest news of the year may be Pepsi’s decision to abandon the Super Bowl. Instead, Pepsi will be embracing a $20-million social media campaign called The Pepsi Refresh Project in which consumers will be encouraged to suggest [...]
Posted in Advertising/Marketing, Social Media Also tagged pepsi, Social Media, super bowl 3 Comments
2010: The Spotlight on Social Media ROI
In 2009, social media was enthusiastically embraced by a growing number of companies who recognized its potential as a new and valuable communications, marketing and sales tool.
The attention on social media was propelled by the fact it’s becoming increasingly difficult to ignore the hundreds of millions of people using social media services such as [...]
The Recession’s Over….I Think
It goes without saying that things have been pretty grim economically over the past year – millions of people have been laid off or restructured, while consumer spending has plummeted as people decide to hold off purchases after a decade-long shopping spree.
But there appears to be a few signs the recession is starting to disappear.
One [...]
All Aboard the Social Media Bandwagon
One of the more interesting things to happen since the launch of ME Consulting in January has been the relatively modest amount of social media-related business. For the most part, my clients have been focused on more basic marketing and communications projects: branding and message, refreshed Web site content, new marketing collateral, and the creation [...]
Why and How Do Videos Go Viral?