Tag Archives: Marketing
Thinking Out of the Marketing Box
One of the realities about marketing is it’s difficult to rise above the crowd. When everyone is talking about their brands and products, it makes for a noisy landscape. This can be daunting for startups looking to establish brand awareness, … Continue reading
How Much Should Startups Spend on Marketing?
How much should startups spend on marketing? It’s a difficult to answer question to answer because many startups think that anything spent on marketing is a challenge to justify, whether it’s $100/month for a digital tool or $25,000 for an … Continue reading
Are Marketing and Sales the Same Thing for Startups?
It used to be that marketing and sales were two separate creatures. In one corner, marketing focused on building brand awareness among target audiences. In another corner, sales was about driving leads and deals. Like church and state, the two … Continue reading
How is Your Startup Unique or Different?
In a competitive landscape, one of the most important consideration is standing out from the crowd. For startups, this is crucial because the barriers to entry are relatively low, while new or innovative ideas can quickly be replicated by agile … Continue reading
Where Are Canada’s Startup Marketers?
At the risk of ruffling a few feathers, here’s a question: where are Canada’s startup marketers? We’re teeming with developers but there appears to be a dearth of startup marketers who can help to nurture and grow viable businesses. As … Continue reading
Case Studies Are a No-Brainer for Startups
Case study: ”A documented study of a specific real-life situation or imagined scenario, used as a training tool in business schools and firms.” From the outside looking in, case studies are far from glamorous or sexy. Heck, they sound downright boring. But if you dismiss case studies, you’re making … Continue reading
