Tag Archives: Magazines

“iTunes for Magazines” Will Work But…

By Mark Evans | Published: November 26, 2009
In a world in which content has become a free commodity, it has been puzzling to see magazines participating in the free-for-all. It’s a market many magazines should be avoiding or, at least, only have a light presence. Why? The biggest reason is many magazines aren’t offering a product that is widely available. When the New [...]
Posted in Advertising/Marketing, Media | Also tagged , , , | Leave a comment

Apparently, People Will Pay for Online Content

By Mark Evans | Published: November 17, 2009
There’s a lot of chatter about a Forrester Research report suggesting that 80% of Internet users in North America won’t pay for online newspaper and magazine content. This bolsters the contention that pay-to-play within the online content world is a non-starter. But what if you flip the Forrester report upside down, and consider the fact 20% [...]
Posted in Media | Also tagged , , , | 2 Comments
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