I was reading David Pogue’s 2009 “Best Tech Ideas”, and it made me think of yogurt.

Not just any yogurt but yogurt made by a Quebec company, Liberté, that features 8.5% milk fat. In a world dominated by no-fat and low-fat, a yogurt with 8.5% fat is extraordinary (and extraordinarily delicious!).

So how are “Best Tech Ideas” and amazing yogurt alike?

Innovative technology often goes against the grain by offering consumers something different or unique that makes it stand out from the crowd. In the same way, Liberté’s yogurt is different from most other yogurts by playing up its fat content in a world where fat is seen as bad.