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Tag Archives: influence

A Mini-Interview with Klout’s Joe Fernandez

At the meshmarketing conference yesterday in Toronto, I had the pleasure to interview Klout’s Joe Fernandez about the influence discovery market, Klout’s recent change in its algorithm, and where Klout is heading. Here’s a mini-interview I did afterward:

Making Sense of Influence

Over the past 30 days, my Klout score has climbed five points. I guess that’s a good thing, and it suggests the time spent on social media over the past month after returning from a lengthy vacation is starting to … Continue reading

mesh ’11: Armano on Influence

Last month (was it really last month!) at the mesh conference, I had a chance to sit down with Edelman’s David Armano about the growing focus and importance of influence within the social media landscape. David provides some thoughts on … Continue reading

The Fascination with Influence and Influencers

If there has been a key theme within the social media landscape this year, it’s been the influencer. We have moved beyond quantity – blasting out content to everywhere and anywhere – to quality, which means targeting fewer people but … Continue reading

A Chat with Klout’s Joe Fernandez

Last week, Klout.com unveiled its new look and feel that should enhance it status at the leading way to get a handle on online influencers – influence, of course, being a subjective phrase. Aside from some more bells and whistles, … Continue reading

Why Social Media Relevance is the Key

I’ve been spending a lot of time recently thinking about Quora. I’m not as interested in whether the question and answer service is the next social media “star” as I am in what the interest in Quora means. To me, … Continue reading