At the meshmarketing conference yesterday in Toronto, I had the pleasure to interview Klout’s Joe Fernandez about the influence discovery market, Klout’s recent change in its algorithm, and where Klout is heading.
Here’s a mini-interview I did afterward:
Over the past 30 days, my Klout score has climbed five points.
If there has been a key theme within the social media landscape this year, it’s been the influencer. We have moved beyond quantity – blasting out content to everywhere and anywhere – to quality, which means targeting fewer people but those who have a major impact on lots of other people.
Last week,
I’ve been spending a lot of time recently thinking about Quora. I’m not as interested in whether the question and answer service is the next social media “star” as I am in what the interest in Quora means. To me, the giddiness about Quora has a lot to do with the hunger for new and shiny toys, as well as how well the Silicon Valley hype machine promotes its own.