There’s so much talk about social media and the tools that can be used, it’s refreshing to see how a company actually leverages social media to drive awareness and sales.

Here’s a video that I discovered in which Marcus Wilson, Idea Paint’s head of marketing, talks about how the company’s blog is the engine that drives it social media efforts, which, in turn, drive people to a variety of landing pages, which, hopefully, leads to happy customers. In less than two minutes, Wilson provides some great real-world insight.