GPS

Is Foursquare For Real?

According to TechCrunch, Foursquare is now attracting more than one million check-ins/week. It’s certainly a big number but does it really suggest that Foursquare is showing signs of becoming the next Twitter, or to be fair, the next widely-embraced social media tool?

Take look at Foursquare’s traffic over the past six months:

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What’s interesting is that traffic growth in December vs. November was modest (unique visitors grew by 7.8%, while pageviews rose 15%). This is nice growth but not red-hot, which suggests Foursquare likely has a small group of enthusiastic users who account for a major chunk of traffic.

The big unknown is how much growth and traffic is coming from the popular iPhone app given Foursquare is a mobile service. There may be many users who have never touched the Web site other than to perhaps register for the service.

Still, I’m far less bullish and TechCrunch and ReadWriteWeb about Foursquare’s growth. There’s no doubt Foursquare has been enthusiastically embraced but it’s left to be seen whether it can break out beyond the bleeding edge. A big key will be if Foursquare can offer more services to keep people engaged once the novelty of “checking-in” begins to wear off.

Foursquare: Square Peg, Round Hole (Part II)

Yesterday, I talked about why I had decided not to jump on the Foursquare bandwagon. The reaction was mixed – some people completely agreed with the fact Foursquare has no appeal, while other said that I was off the mark because Foursquare is all about putting the “geo” in social networking.

Both sides make valid arguments but, for me, it comes down the fact I’m not interested and/or ready for the “geo” side of the house. The way I operate personally and professionally doesn’t lend itself to broadcasting to friends and family where I’m located. Anyone who has to know where I’m at likely has a pretty good idea of my location.

As well, I enjoy the relative anonymity of being “location-less” given it strikes me as the last privacy bastion amid a world where everything is public unless otherwise defined as private.

That said, I can also appreciate why Foursquare appeals to many people. If you’re out and about on a regular basis, and you want to connect with friends and family who are also out and about, then it makes sense to use Foursquare – much like many people use Facebook to provide regular updates on what they’re doing or where they’re going.

In many ways, Foursquare is a lifestyle service as much as it is a technology. For my needs, however, Foursquare is a square peg in a round hole.


I’m Taking a Pass on Foursquare

foursquare_logo_girl-300x141There’s an awful lot of excitement about Foursquare, a mobile social media service that lets you share and broadcast your location. Based on your activity, you badges and can become the mayor of a particular location (e.g. Starbucks) by visiting it more often than other Foursquare users.

After being scolded by Robert Scoble recently for not getting Foursquare, I decided to try it out. Although my test was fairly brief, it didn’t take long to realize Foursquare isn’t my cup of tea. While I can certainly see the appeal for some people, the idea of broadcasting my location doesn’t feel right. In fact, it makes me think of George Orwell’s
“1984″ as opposed to feeling that I’m on the cutting edge of social media activity.

Hey, we’re living in a world where we’re increasingly sharing more of what we do, think, see and eat but where does it end? For me, Twitter and my blogs are the tools to share things. At the same time, I like the idea of other people not exactly knowing where I’m located and what I’m doing.

Sure, you have to submit your location to Foursquare so it’s not like your mobile device is broadcast beacon. And I get that some (many?) people may like the idea of being able to tell friends where they are and what they’re doing so they can easily connect but there are other ways to do it – Twitter and Facebook.

My lack of interest in Foursquare may be off-base, and I may be overly concerned about my privacy or the amount of information that really needs to be shared with other people, but my spider-sense tingles when it comes to the service.

Is it just me or does Foursquare not resonate with other people? Am I missing something?

More: According to CNet, Foursquare is now available in many places around the world.

Wanted: New, Shiny Social Media Toy

Can you hear it? It’s coming but you don’t exactly know what it will be yet?

In this case, “It” is the next big thing in social media that a growing number of people seem anxious to see emerge. It’s not a huge outcry yet but it’s coming so be prepared.

Here are a couple of clues:

1. A story on Social Media Today asking “What’s the next Twitter of the social Web?”, in which the author explored whether the “next big thing” is location-based social networking, or video such as 12Seconds.TV or Qik.

2. A story on Mashable with the headline “Foursquare: Why It May be the Next Twitter”, and a declaration that “Foursquare has all the right ingredients to be one of this year’s big hits”.

The reality is the digerati is getting restless. Twitter has been red-hot for the past eight to 10 months but Twitter is losing its appeal as the shiny, new toy.

The digerati want something new and exciting to get excited about. Twitter is still cool but it’s becoming too popular and widespread to be seen as the property of bleeding and leading edge.

So, what is next? Maybe it’s Google Wave, or mobile video now that the new 3G S iPhone is equipped with a video camera. Or maybe it’s location-based services using smartphones with GPS.

Whatever the next “It will be, the natives are getting restless for something new and shiny.

What do you think it will be?

Update: Here’s a blog post from SocialWayne asking whether Posterous is the “next big platform”.


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