globe & mail

The Weekly Blogging Wrap

Sep 18, 2011 By Mark Evans in Social Media, Startups No Comments Tags: Blogs, content, globe & mail, sysomos

I write a lot of content each week in a variety of places so I figured it might be valuable to provide a wrap-up:

Monday:

Globe & Mail: Knowing when it’s time to move on – A look at how some entrepreneurs such as TechCrunch’s Michael Arrington have to decide to leave after their business has been acquired.

Sysomos: Is social media ROI that important yet? There’s lots of talk about ROI but some major companies don’t seem too concerned about it.

Mark Evans Tech: The downside of Canada’s start-up buying binge – Everyone is excited about a bunch of Canadian start-ups being acquired but there are some negatives.

Tuesday:

Sysomos: The perils of pissing off bloggers – ConAgra pranked a bunch of mommy and food bloggers, only to discover it was a dumb thing to do.

Wednesday:

Sysomos: Six tips to avoid social media overload – It’s easy to get overwhelmed by social media so it’s important to have a good management plan.

Mark Evans Tech: Should Canadian governments be funding start-ups? – Sadly, the federal and provincial governments in Canada are still in the business of financing start-ups.

Thursday:

Mark Evans Tech: For start-ups, it’s all about traction – Forget about raising venture capital to nurture an idea; go out and attract some users and money

Friday:

Globe & Mail: A best-kept secret no more – The story of WattPad, which recently raised $3.5-million in venture capital from a group of investors that included Union Square Ventures

Sysomos: How would social media impacted 9/11 – What if social media was around in 2001?

Mark Evans Tech: Did a Web browser that sucked kill the BlackBerry? – The BlackBerry has been plagued for years by a bad Web browser. Now, it’s coming back to haunt RIM.

My Week in Blogging

Nov 6, 2010 By Mark Evans in Blogs 1 Comment Tags: blog posts, globe & mail, sysomos, Twitterrati

Although Mark Evans Tech is my personal blog, it’s not the only one that I write on a regular basis. I have a Twitter-focused blog called Twitterrati and, as Sysomos’ director of communications, I write its corporate blog. And then, there’s my “Start” column for the Globe & Mail. With so much content being written each week, I thought it might be helpful to highlight a few posts:

Mark Evans Tech
- The Harsh Truth of Social Media Tactical Economics, which looks at how social media tactics is poised to become a low-margin business as companies look at the costs of making social media happen on a regular basis.
- The Renaissance of the Web Site: Social media might be getting a lot of attention but my consulting business is more busy building new Web sites or refreshing existing sites.

Sysomos
- 10 Reasons Why Social Media Fails: A look at some the leading reasons why social media efforts fall flat.
- Five Key Ingredients for a Successful Corporate Blog

Twitterrati
- Twitter’s Ecosystem Revenue Conundrum: The challenges Twitter faces driving revenue and making sure it keeps the developer ecosystem healthy as well.

Globe & Mail “Start”
- Klout Measures Influence level on Twitter: A Q&A with Klout.com founder Joe Fernandez

A New Business Writing Project

Jan 11, 2010 By Mark Evans in Main Page, Media 3 Comments Tags: entrepreneurs, globe & mail, mark evans, new business

A few months ago, I was approached by Globe & Mail editor Noel Hulsman about a new Web site the newspaper was going to launch focused on serving the needs of entrepreneurs and small business owners. The idea was to deliver relevant and valuable content that people could use to operate their businesses better, or successfully launch a business.

After a lot of hard work behind the scenes, “Your Business” launched today. It features three themes – Start, Grow and Exit – as well as extensive contents that includes a team of columnists, including myself.

My column, will appear times a week (Monday, Wednesday, Friday), will focus providing new business owners and entrepreneurs with everything from tips and tools and guidance from experts on how to run your business better.

Given that my business, ME Consulting, is focused on providing strategic and tactical content and social media services to start-ups and fast-growing companies, I’m really excited about writing the column, and sharing my insight and experiences. If there are topics or areas that you would like to me to cover, drop me a line at mark@markevans.ca

Note: Just in case there’s any confusion, this is a freelance gig so I’m still happily running ME Consulting.