Tag Archives: freemium
Seriously, Startups Shouldn’t Give it Away for Free
Summary: It makes little sense for startups to give away their products for free. If a product has value, people should for pay for it. I was talking with a client recently about whether they should introduce a free version … Continue reading
Marketing the Move to Paid from Free
If there’s a major theme that will emerge in 2013, it will be the need for startups to focus on generating revenue as opposed to just having a lot of users. It’s Business 101 but we live in a world … Continue reading
Why Startups Shouldn’t Be Afraid to Sell
I like startups that sell a product. It means they’re operating a business that hinges on getting consumers to spend money as opposed to offering a product that enough people will like that it magically delivers a way to generate … Continue reading
Is Freemium Losing its Mojo?
In theory, the freemium business model sounds compelling. You give users a healthy taste of a service, and then sell them a premium version once they’re hooked. It’s sort of like the free samples you get at the grocery store. … Continue reading
If Users Want to Pay, Let Them
While on vacation in Quebec this week, we stopped a campsite at a national park had featured wonderful showers.(Note: When you’re camping, any shower is wonderful!). So it was with some excitement I headed towards them with a vision of … Continue reading
The Upside of Non-Free
It may have happened subconsciously but over the past year or so, I’ve been paying for a growing number of online services. It may have to do with running a business and making sure there are solid roots supporting it. … Continue reading
