fred wilson

Startup Boom vs. Economic Bomb

Update: Ottawa-based Shopify announced today it has raised $15-million in series B funding from Bessemer, FirstMark, Felicis, and Georgian. 

There is fascinating and potentially troubling dichotomy happening within the Canadian and U.S. startup landscape these days.

On one hand, there has been a flurry of small, medium and large startup investments. DropBox and Twitter have raised major rounds, while Tumblr, which has no real business model yet, score itself $85-million. North of the border, we’ve seen a deals unveiled on a regular basis – GoInstant, Paymentus, Wave Account, Achievers.com, SavHome, gShift, Guardly, etc.

It’s encouraging to see so many startups getting financed but, at the same time, it is difficult not to be somewhat uneasy about the uncertain economic climate, particularly the possibility that we’re heading into another recession.

On one, it is a positive to see companies getting the financing to develop an idea or business, and the capital will take them through an economic downturn. That said, a recession will impact spending so it could impair the ability of these startups to make revenue.

As much as it is an exciting startup marketplace, it is difficult not to see dark clouds on the horizon that could ruin the party.

Fred Wilson has had some sobering food for thought in a blog post called “What We Are Seeing” for Business Insider. While he sees the high number of startups raising money as a good thing, he said inbound leads are coming from everywhere:

“It is not just coming from entrepreneurs. It is coming from angels, seed investors, VCs, lawyers, accountants, friends, aunts, uncles, you name it. I’m waiting for the guy who sits at the front desk in our building to pass me a business plan on my way into the office.”

This statement reminds me of living in Hong Kong during the early-1990s during a tremendous stock market boom. In hindsight, you know the market was about to crash when the first thing taxi drivers wanted to talk about was investment idea.

For startups able to raise capital, I would advise to operate as smartly as efficiently as they can while still being focused on seizing the opportunity in front of them. Times may get rough economically but if a startup can manage its cash and resources in the right way, it has a good shot of coming the other side of an economic downturn while some competitors fail to make it.

For any startup with money on the table, I’d take it as long as the terms were acceptable because it will give you ammunition to grow and, if need be, survive.

You Can’t Put Marketing Lipstick on a Pig

There are some blog posts that state the obvious so well. A case in point is Union Square Ventures’ Fred Wilson’s post on marketing, which he caps off by proclaiming that:

“Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.”

Aside from Wilson’s stature within the tech community and the fact people tend to listen to the money guys, the post has captured so much attention because it reveals a truth no one really talks about: if a service or product sucks, it doesn’t matter how much marketing a company does. In other words, you can’t put lipstick on a pig.

Unfortunately, there are far too many pigs within the online world. The biggest cause of the “pig problem” is there low barriers to entry and how excited people get about new and shiny things. Building a new online service takes nothing more than an idea – not even a good one- and some developers – not even good ones. In no time at all, you’ve got a service that you think the world wants or needs.

Truth be told, most of these services have no or little interest. At best, they might be features within a product that solves a problem or creates new opportunities to delight. Nevertheless, entrepreneurs toil away at trying to convince the world they’ve built a better mousetrap and, in the process, spend a lot of effort and dollars on marketing activity such as public relations, search engine optimization, social media, AdWords and events littered with swag.

Sadly, these efforts are for naught because they can’t hide the fact their service or product has no appeal and/or isn’t wanted to needed.

When I talk to clients about marketing and social media, one thing I make abundantly clear is at the end of the day, their product or service has to be great or needed. It has to solve a problem or do something new or different in a way that consumers easily discover and embrace. Without a solid foundation, it’s difficult, if not impossible, to build PR, marketing or sales programs on top of it.

It’s the reason that I often talk entrepreneurs away from using a PR agency as a way to attract attention until they gain some customer traction. Without success, start-ups risk being just another company with a quasi-interesting idea as opposed to being something that actually has interested and engaged customers, which is a big difference.

Wilson’s post should be required reading because of its “truthiness”.

Related Posts Plugin for WordPress, Blogger...