Fourwhere

FourWhere Opens the Location Door

One of the biggest issues with the growing number of location-based services (Foursquare, Gowalla, Yelp, Blippy, etc.) is how difficult it can be to be a “watcher” as opposed to a “participant”. Many people, including myself, have no interest in broadcasting their locations publicly, but would be interested in seeing what other people are doing and what they have to say about the places they visit.

The solution to the watch vs. participate dilemma is FourWhere, a free service created by Sysomos (a client) that makes it easy to see the places visited and commented on by people using Foursquare, Yelp and Gowalla. Using data from the three services and the Google Maps API, FourWhere provides a user-friendly way to access the location-based world without having to register for Foursquare, Yelp, Gowalla or FourWhere itself.

FourWhere is easy to use. All you do is search for a city or address. When you click on any of the red dots on the map, comments appear about a particular location from Foursquare, Gowalla or Yelp users.

FourWhere launched in March featuring information from Foursquare. The response was so enthusiastic that work soon started adding Yelp and Gowalla, and updated version of FourWhere launched earlier this week.

For more coverage of FourWhere, check out CNet in which John Lowensohn said he:

“really like the idea of having one place that aggregates not only the tips from these sites, but, more importantly, the check-ins. When done right, and given a sense of time, Fourwhere could prove itself as a very powerful tool for showing what’s hot and what’s not based on a much larger group of users than any of the three services could offer on their own.”

Not a User But Fascinated by Foursquare

Like any good-standing member of the digit-rati, I’m bedazzled by new and shiny services. Blogs had their day in the spotlight, but now they’re un-sexy; Facebook was cool until everyone and their parents climbed on the bandwagon; and Twitter is suffering from being the most over-hyped Web 2.0 service ever.

This takes us to Foursquare. Unlike blogs, Facebook and Twitter, I’m not a Foursquare user and I don’t see that changing. Simply put, broadcasting my location has little appeal because the benefits aren’t compelling.

That said, I am fascinating with Foursquare. In particular, I’m intrigued by what is happening behind the scenes. Fueled by an army of users – 500,000 and counting – Foursquare is accumulating massive amounts of data about places, as well as comments from users about those places. At the same time, it is layering on value-added content from partners such as Zagat.

In the process, Foursquare is building a content-rich, location-driven application that could go in a number of different directions.

It could, for example, become a powerful local search engine. Foursquare could be the company to solve the location advertising “nut” that countless number of start-ups have been scrambling to tackle. It could become a lucrative data licensee, selling access to its API to companies looking to take advantage of its location-based data and content. Or it could become an e-commerce powerhouse.

A good example of Foursquare’s potential is a new service launched this week called FourWhere, which combines Foursquare’s data and content with the Google Maps API. Created by Sysomos (a client), FourWhere is a user-friendly way for Foursquare users and non-users to easily and quickly access relevant and valuable data. FourWhere is just one example of how Foursquare could evolve.

In the meanwhile, Foursquare will continue to encourage its users to build its database – the ultimate game of crowdsourcing. According to GigaOm’s Liz Gannes, Foursquare has had 15.5-million check-ins and awarded 1 million badges since its launch.

Foursquare + Google Maps = FourWhere

I’m not a Foursquare user (at least for now) but I do find the popular location-based service intriguing as it continues to evolve beyond simply being a tool to broadcast your location. In particular, Foursquare strikes me as becoming a lot more interesting as its users begin to add more comments and tips, while Foursquare partners with companies such as Zagat to offer value-added content.

One of the challenges facing Foursquare is making this information easily accessible to its users AND people who don’t use Foursquare. Stepping into the breach is a new service called FourWhere, which mashes together locations and content from Foursquare with the Google Maps API to create a user-friendly tool to help bring Foursquare’s content front and centre.

Created by Sysomos (a client), FourWhere is easy to use. You start by providing your location (city or address) and then right-click on the map to see the places where Foursquare users have been and any tips and comments they have left about a particular location.

For example, if you’re looking for a cafe and restaurant in downtown Toronto, FourWhere will show all the places checked-in by Foursquare users on a map. FourWhere users have the option of getting information about the places or comments about them.

Sysomos plans to enhance FourWhere by adding content analytics, as well as more real-time information from other social media sources from Sysomos’ extensive content database.



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