Tag Archives: Facebook

The Importance of a Focused Approach to Social Media

Ah, social media – so many choices, so little time. So how does a company allocate its social media resources? Do you go wide and attempt to cover all your bases, or focus on a few opportunities that offer the … Continue reading

Foursquare: Square Peg, Round Hole (Part II)

Yesterday, I talked about why I had decided not to jump on the Foursquare bandwagon. The reaction was mixed – some people completely agreed with the fact Foursquare has no appeal, while other said that I was off the mark … Continue reading

Is There Room for More Social Platforms?

As Twitter, Facebook and LinkedIn continue to show strong growth (while MySpace continues to hang around), a major question is whether there’s room for new social media platforms to emerge. For example, FourSquare has attracted a lot of attention as … Continue reading

The Unwashed Social Media Masses

Earlier this week, I did a panel about social media at the Canadian Solar Industries Association’s annual conference. Before the panel started, the attendees were asked about their Web presence. Most of them had Web sites but, surprisingly, very few … Continue reading

Social Media: More Walk, Less Talk

Stephen Baker has a fascinating story in BusinessWeek that looks at the growing scrutiny that social media consultants/strategists are starting to encounter as social media moves from being something shiny and new into a part of integrated marketing plans. What … Continue reading

Can You Scale Social Media?

Note: This post appeared on the Sysomos blog last week but I thought it was interesting enough to share with MET readers. I recently ran into the head of social media for a consumer-facing company, and asked about the challenges … Continue reading