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Tag Archives: Facebook
Some Lessons in E-Advocacy
As social media has become more popular, it has been enthusiastically embraced by non-profits and community groups looking to make their voices and position heard. In many respects, social media has leveled the playing field by giving people a powerful and popular platform that can thrive even if their issues and causes aren’t embraced by [...]
Posted in Social Media, Uncategorized Also tagged arenas, gopetition, Social Media, Toronto 1 Comment
Google Buzz: Why, Why, Why?
Google Buzz’s launch earlier this week has attracted as much attention about the “why” as the “what”. Among the leading “why” questions:
1. Why did Google launch Buzz?
Is it merely to establish a better foothold in the social media universe given Google has a low presence? Does Google see a problem that it can tackle [...]
Google Buzz’s Biggest Challenge: Digital Turf
I haven’t been able to try Google Buzz yet but here are some more thoughts from the outside looking in.
The decision to use GMail as the platform to establish a foothold within social media is smart – probably the second best thing Google could have done aside from buying Twitter. The idea of creating a [...]
Picking the Right Social Media Services
I published this blog post recently on the Sysomos blog:
In the last blog post, we talked the importance of having a focused approach to social media as opposed to trying to be all things to all people. If you buy into this theory, the next step is determining the best and most appropriate social media [...]






The Seven Deadly Sins of Social Media