Tag Archives: Facebook

The Seven Deadly Sins of Social Media

By Mark Evans | Published: March 17, 2010
Fact: When it comes to social media, it’s not really about the tools; it’s how you use them. The more effectively and productively that Twitter, blogs, Facebook, et al are used, the more success you will have. On that note, here are seven things that will probably kill your social media efforts: 1. Over-tweeting. It’s about [...]
Posted in Social Media | Also tagged , | 6 Comments

Some Lessons in E-Advocacy

By Mark Evans | Published: February 24, 2010
As social media has become more popular, it has been enthusiastically embraced by non-profits and community groups looking to make their voices and position heard. In many respects, social media has leveled the playing field by giving people a powerful and popular platform that can thrive even if their issues and causes aren’t embraced by [...]
Posted in Social Media, Uncategorized | Also tagged , , , | 1 Comment

Google Buzz: Why, Why, Why?

By Mark Evans | Published: February 14, 2010
Google Buzz’s launch earlier this week has attracted as much attention about the “why” as the “what”. Among the leading “why” questions: 1. Why did Google launch Buzz? Is it merely to establish a better foothold in the social media universe given Google has a low presence? Does Google see a problem that it can tackle [...]
Posted in Google | Also tagged , , | Leave a comment

Google Buzz’s Biggest Challenge: Digital Turf

By Mark Evans | Published: February 10, 2010
I haven’t been able to try Google Buzz yet but here are some more thoughts from the outside looking in. The decision to use GMail as the platform to establish a foothold within social media is smart – probably the second best thing Google could have done aside from buying Twitter. The idea of creating a [...]
Posted in Google, Social Media | Also tagged , , , | 2 Comments

Is There a Limit to Our PublicNess?

By Mark Evans | Published: February 7, 2010
Posted in Social Media | Also tagged , , , | 3 Comments

Picking the Right Social Media Services

By Mark Evans | Published: January 26, 2010
I published this blog post recently on the Sysomos blog: In the last blog post, we talked the importance of having a focused approach to social media as opposed to trying to be all things to all people. If you buy into this theory, the next step is determining the best and most appropriate social media [...]
Posted in Social Media | Also tagged , , | 2 Comments
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