demographics

Can Older People Do Startups?

Dan Morel tossed out an interesting thesis that single people shouldn’t do startups, mostly because it’s difficult to have a relationship, fun or hobbies because you’re so engrossed in running the business.

I don’t agree with Dan because when you’re single, you have things that couples (particularly those with children) don’t have: time, energy, spontaneity and nothing to lose given many younger people don’t have mortgages hanging over their heads.

But Dan’s post did get me thinking about whether older people can do startups, or whether it’s a young person’s game.

Does someone who is more than 50-years-old, for example, have the energy, creativity and drive to devote themselves to a startup? At a time when they might want to be gearing down or, at least, not looking to work long hours, does a start-up make sense personally or professionally?

For many people within this demographic, the above might ring true but I also think there are many older people who are totally startup-friendly. Here are a few reasons:

1. They have a wealth of experience from working with a wide variety of people and companies.

2. They have pretty extensive networks that can be leveraged to open doors for a startup from a marketing and sales perspective.

3. If they have children, they’re probably older so the domestic demands have declined other than the need to spend quality time with their offspring.

4. They may be more financially stable after having had a few decade to invest, buy a house and establish a solid retirement fund.

5. No one really retires so older entrepreneurs are probably just as motivated to succeed financially as a younger entrepreneur.

6. There’s no job security these days so there is less risk in joining a startup than there might have been.

In an ideal world, startups employ people who are young and single, married with children, and more seasoned because they bring different skills sets, attitudes and energy to the mix.

Startups aren’t a young vs. older person proposition, they’re about good ideas and execution. There’s no age limit (young or old) to make that happen.

Living Analog with a Digital Layer

At a dinner party last night, there was an animated discussion about social media, which included how teenagers and children use social media in ways their parents would consider unthinkable or strange.

One of the comments, which I think captured the essence of how younger people use the Web and social media, was that: “Young people have analog lives with a digital layer”.

It’s a simple statement but the more you think about it, the more sense it makes. It’s not that Facebook, Twitter or text-messaging have replaced real-world relationships, it’s that young people complement their analog lives with a digital layer that makes their relationships different or feature a new dynamic.

For young people, the tight integration of social media and digital tools, including the fact big chunks of their lives are photographed or videoed, is the new reality or, at least, their reality. For the rest of us, it makes for a fascinating case study.

The Obsession with Social Media and Teenagers

As social media tools and services become increasingly popular – heck, my parents are asking about this Twitter thing! – one of the more interesting developments is the angst among the digiterati that teenagers aren’t enthusiastic about social media.

Whether it’s Nielsen suggesting teenagers don’t like Twitter or an Ofcom report that teenagers are abandoning social media because older people are embracing it, there’s a palpable sense of anxiety that the young’uns aren’t doing what they’re supposed to be doing.

After all, social media is cool, hip and leading-edge so the teenagers should be all over it. Instead, they’re apparently leaving the scene while the rest of us are climbing on the bandwagon.

What does this say about social media? And what does it mean about the future?

If teenagers – the next generation who will have a huge influence on future trends – aren’t digging social media, does that means all the hype about social media is going to disappear? Is social media failing to resonate with teenagers because it’s not the way they want to communicate?

Maybe social media is becoming a medium dominated by marketers as opposed to a personal form of expression, which may explains why teenagers are so blase about it.

Maybe teenagers are just obsessed with text-messaging. Or maybe they’re turned off by anything their parents like. Or maybe teenagers are just fickle. Or maybe they lie when they’re asked about their social media habits.

What do you think? Is social media doomed because teenagers don’t like it?


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