Tag Archives: content

Why the NYT’s Paywall Could Succeed

By Mark Evans | Published: January 19, 2010
Apparently, the New York Times is poised to take the plunge and introduce a pay-as-you go system for its content. It’s a bold move given that few consumers are willing to pay for content based on a survey done last year. While there are critics who don’t believe newspapers will be successful in selling content, my [...]
Posted in Media | Also tagged , | 3 Comments

There’s Room for Crappy and Quality Content

By Mark Evans | Published: December 13, 2009
I’m not sure what to make of Mike Arrington’s blog post today that “fast-food” content is going to “destroy the mom and pop operations that hand craft their content”. The biggest question is why this crap vs. quality thesis has grabbed Arrington so violently given the threats he talks about aren’t exactly new. Before the [...]
Posted in Media, Social Media | Also tagged , , | 4 Comments

Apparently, People Will Pay for Online Content

By Mark Evans | Published: November 17, 2009
There’s a lot of chatter about a Forrester Research report suggesting that 80% of Internet users in North America won’t pay for online newspaper and magazine content. This bolsters the contention that pay-to-play within the online content world is a non-starter. But what if you flip the Forrester report upside down, and consider the fact 20% [...]
Posted in Media | Also tagged , , , | 2 Comments

The New Battle: Free vs. Fee

By Mark Evans | Published: October 8, 2009
It is becoming increasingly clear that a business model built on offering free online content supported by advertising isn’t working. It’s economically unworkable – at least as the only way to generate revenue – and unless something more viable emerges, the disappearance of magazines and newspapers will continue to happen. The cracks within the free model [...]
Posted in Media | Also tagged , , , | 2 Comments
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