Tag Archives: content marketing
Startups and the Art of Storytelling
As brand journalism and content marketing become more engrained into the way that companies do business, storytelling is clearly becoming more important. There are a couple of reasons why this is the case. First, good stories are interesting, attractive and … Continue reading
Snapshot of a VC Deal: Atomic Reach
Who: Atomic Reach, which has a platform that provides brands with ways to build vibrant content communities that feature high-quality bloggers. How much: $1.25-million in seed capital from Genwealth Venture Partners and the Investment Accelerator Fund. The Quote: “As brands continue … Continue reading
Long Live the Newsletter!
When you think about the e-newsletter, it seems like an old-school marketing tool. With inboxes overflowing, who would be willing to sign up for a newsletter and, as important, who has time to read them? Well, it turns out newsletters … Continue reading
