For the past few years, I’ve been pounding the table about how people should be able to opt-out from getting the Yellow Pages directory. After all, who really uses the Yellow Pages when you can look things up on the Web.

Clearly, the folks at the Yellow Pages were listening as they’re finally offering a way to say “Please stop delivering the Yellow Pages to my house”. It takes less than a couple of minutes to provide some personal information and, voila, no more 10-pound paperweight showing up on your doorstep.

For the Yellow Pages to offer the ability opt-out suggests they’ve realized that some people just don’t want or need the Yellow Pages anymore. As well, it shows that the Yellow Pages is increasingly going digital – a move that will be accelerated with the recent $225-million purchase of CanPages.