As Research in Motion struggles to regain its equilibrium following another quarter of terrible results, there is going to be a lot of conjecture, speculation and finger-pointing on what went wrong.
It could be the dominance of the iPhone, a failure to execute strategically, weak leadership, products that failed to resonate with changing consumer tastes, or a market that shifted away from the BlackBerry.
The Web Browser Sucked
But if you want to get down to the heart of the BlackBerry’s woes, it’s the browser. For years, the BlackBerry excelled at e-mail and it had a pretty good phone but the Web browser sucked – and that would be a polite description.
Even as the mobile Web gained more traction, the browser on the BlackBerry was terrible to the point of being unusable (and some would argue it is still unusable!). Everyone knew it but expected RIM to eventually fix it so they could surf the Web in the same way they did on a desktop. But, for whatever reason, it took RIM a long, long time to improve the browser. But by that time, it was too late. The iPhone had hit the market with a Web browser that worked, making the BlackBerry’s browser look that much more antiquated.
So while the iPhone captured the market by becoming a mobile computer, the BlackBerry became a niche product with limited functionality – something that it is still struggling to overcome.
….but BBM Delights
What’s ironic is that while the BlackBerry’s browser sucked, it had a service, BBM, that delighted users, and, in many respects, has become the feature that has kept the BlackBerry relevant and popular.
Unless a miracle happens, RIM as we know it is cooked. As much as it would be terrible to see Canada lose yet another flagship high-tech company, it seems like a matter of time before RIM is sold. Then, we can start to scrutinize what went wrong, and then we’ll discover it was the browser that proved to be RIM’s Achilles Heel.
In November,