books

Is Anyone Not Writing a Book?

I’ve written a book.

Unfortunately, it was about investing in tech stocks just as the dot-com boom went bust. Over the past few years, I’ve never been tempted to write another book; just like I’ve never had any interest in running another marathon.

Been there, done that.

That said, if I were going to write another book, it would seem like the trendy thing to do. Everyone within the social media world seems to be doing it, which is odd given the book – at least in the form we’ve known it – is disappearing.

So, what is it about writing a book that has excites so many people? In a wonderful column in the New York Times Magazine, Bill Keller believes that people write books “for reasons that usually have a little to do with money and not as much to do with masochism as you might think.There is real satisfaction in a story deeply told, a case richly argued, a puzzle meticulously untangled.”

Given the long hours and remote chances of financial reward, book writing has to be a labour of love. I think people do it because they’re so enthusiastic about their interests or work that a book seems like the only forum with the capacity to present all their ideas.

I also believe, however, writing a book is also a status symbol that separates the wheat from the chaff, and the writers from the bloggers. It also has to do with stature and street cred, which gives people a better chance to drive speaking gigs and their professional activity, which makes up for the fact books don’t pay (royalties).

I guess in the scheme of things I could re-allocate all the hours I spend writing blogs into writing a book but I’m not sure it would deliver the same amount of satisfaction. Right now, I’m more into sprints than marathons.

The Joys of Analog Retailing

The CBC’s Jian Ghomeshi had an interesting “essay” a couple of days ago on his show “Q” in which he talked about how there was a place within the book retailing landscape for independent, big-box and digital stores. His comments were triggered by the closure of a small bookstore, This Ain’t The Rosedale Library, after apparently failed to pay its rent.

Ghomeshi contends – and I agree – that different types of retailers meet different needs. If you’re looking to purchase the best-seller, then by all means use Indigo or Amazon, or visit the big box book store at your local mall. But if you’re looking to really experience the book-buying process and get insight from people who live and breath books, it makes sense to patronage the independent book store.

For all the focus on e-commerce, buying online is an antiseptic experience. You surf, search, place into cart, and pay. There’s nothing romantic or visceral about buying a book online, although it is convenient and relatively hassle-free.

Going to book store, however, means smelling, touching and browsing books. You can enjoy spending time at a book store even if you don’t make a purchase. There’s something pleasurable about immersing yourself within the analog-ness of all that paper. And there’s something exhilarating about walking out of a store with a book as opposed to having to wait a few days for the courier to show up.

Call me old school but book stores, particularly independents, are a key part of our retail and cultural fabric so here’s hoping they don’t disappear anytime soon.

Not Crushed by Vaynerchuk’s “Crush It”

crush itGary Vaynerchuk has emerged as a social media superstar and, in the process, become a popular video-blogger, speaker, social media consultant and author, who snapped up a 10-book contract from Harper Collins.

Vaynerchuk’s first book – actually a novella at 142 pages – is Crush It!. While I admire Vaynerchuk’s energy and passion, Crush It! is, frankly, underwhelming.

It’s not oozing with new or compelling insight or ideas. Crush It!’s biggest shortcoming is its simplistic thesis – the Web is a huge opportunity, and that anyone who has passion, works really hard and generates lots of great content can be successful. It also helps if you spend nearly all your waking hours on the Web. If it was only that easy!

Crush It! strikes me as a pep talk/keynote as opposed to something that offers in-depth perspective or insight.

That said, Crush It! is probably aimed at the mainstream market as opposed to people already immersed in the Web and social media. In addition to the enthusiastic tone, it provides basic information about the tools and how to use them, which is helpful if you’re not particularly Web savvy but, nevertheless, interested in the Web.

Vaynerchuk has lofty ambitions (his ultimate goal is being able to purchase his beloved and playoff-bound New York Jets) so Crush It! could be a good vehicle to move him into the mainstream. For its part, Harper Collins is clearly counting on Vaynerchuk’s popularity and the fact he’s becoming a leading figure in the wine industry – a product that mainstream consumers can easily relate to – to sell a lot of books.

One final thought about Crush It! is how it’s just one of many, many social media books on the market. I’ve got at least six books on my desk from Mitch Joel, Dan Zarella, Darren Barefoot and Dharmsh Shah. Unless you’ve written a book that really does crush it, attracting readers is going to be a huge challenge.

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