blackberrry

Canada Needs to Save RIM

CanadarimCanada needs to save Research in Motion, the country’s flagship high-tech company and, arguably, one of the country’s most important economic engines.

Putting aside speculation about who may want to acquire RIM in the wake of Google’s $12.5-billion plan to purchase of Motorola Mobility, the fact remains the Canadian government needs to be pro-active to protect and bolster RIM’s status as a world-class technology company.

Whatever tools at the federal government’s disposal should be used to make sure RIM stays vibrant as an independent company or division of another company with a strong Canadian presence.

As much as I’m not a big believer in government intervention economically, RIM is a special situation because it plays a crucial role within the Canadian economy – not only as a large employer but a company that spins off many start-ups by ex-RIM employees who want to use their expertise and wealth.

If the Canadian government, however, decides not to pro-actively help RIM, it risks having another Nortel on its hands. This is not to suggest RIM is going to seek bankruptcy protection but it may need the government’s help.

For those of you with short memories, Nortel was allowed to disintegrate and be sold off in pieces while the Canadian government did squat other than make some noise about reviewing a few of the deals, which was mostly about political optics.

There was a role for the government to play to keep Nortel alive, even if meant transforming it into a smaller, more focused company. If something had been done to help Nortel come out of bankruptcy protection, Canada would still have a high-tech leader that would employ thousands of people and have a kick-ass patent portfolio.

Instead, Nortel was allowed to die, punctuated by the $4.5-billion sale of its patent portfolio. It was an embarrassing end to a company that had been a global technology leader.

With Nortel’s demise fresh in the federal government’s mind, it should be wise for Ottawa to be pro-active, creative and engaged to keep RIM alive and kicking.

What’s Next for RIM Other Than Not Surrendering?

Amid the debacle of Nortel Networks’ slide into a telecom has-been, the most shameful chapter was that CEO Mike Zafirovski and the board conceded defeat rather than using bankruptcy protection to remake the company into a smaller and viable telecom supplier. Sure, creditors and bondholders are a happy bunch now but it shouldn’t wallpaper the fact Canada’s flagship high-tech company has disappeared.

With this lesson front and centre, the worse thing RIM could do in face the wake of many challenges is wave the white flag. There is no doubt RIM is struggling given pressure from the iPhone and Android, as well as the weak-ass, half-baked PlayBook that has failed to create even a small ripple in the tablet market.

But the answer for RIM is not to surrender or take major steps backward but to battle on. One truth about the high-tech market is the landscape can turn on a dime. One minute, you’re the star of the show; the next you’re forgotten. Many people forget, for example, that Apple nearly crumbled before Steve Jobs returned to orchestrate its miraculous comeback.

This is not to suggest RIM will enjoy a similar rebound but it would be a mistake to assume that just because RIM is currently struggling, there is nowhere else to go other than downhill.

That said, RIM needs to pull the trigger on some important moves over the next year to avoid becoming irrelevant.

1. Mike Lazaridis and Jim Balsillie should lead the business but not operate it. While there has been calls to appoint an independent chairman, another more significant and bold move would be appointing a new CEO to replace Laziridis and Balsillie. This would be a major move given RIM is their baby but at some point every founder has to step back to allow fresh blood into the mix.

2. The BlackBerry doesn’t have to reinvented or overhauled but it does need to become more of a Swiss Army knife that does a variety of things well rather than an e-mail client/phone device. At the very least, the BlackBerry needs a fantastic Web browser, as well as user-friendly and accessible video and music players. At the same time, BlackBerry World needs to have a strong portfolio but doesn’t need 100,000 apps to be successful.

3. RIM shouuld not only push ahead with the new QNX operating system but start to educate the marketplace on why it will a big leap forward, and how it has the potential to not only bolster the BlackBerry but also wireless devices as well.

4. RIM has to completely overhaul its marketing efforts. It needs to take a completely fresh approach to the consumer market where its efforts have been as awkward as a teenager at a high school dance. RIM’s consumer marketing seems forced rather than playing on its strengths. It is like RIM has adopted a new personality that doesn’t work. The campaign for its BBM service, which the young’uns love, fails to hit the market because RIM isn’t effectively reaching out to the target audience in a natural way.

5. RIM needs to focus on opportunities in international markets but avoid being Friendster-ized. For those of you who remember, Friendster was the leading social media network before it was shoved aside by Facebook. While Friendster is still alive today, its only exists in a handful of Asian countries. While RIM is seeing strong international growth, North America is a big, important market so it needs to create the right devices, marketing plans and, as important, relationships with carriers to stay in the game.

Six Reasons Why RIM is No Nortel

Rim logoIn the wake of Research in Motion’s disappointing financial outlook recently, the anxiousness about the company’s future has been cranked up. This included a highly-speculative story in the Toronto Star about how RIM could become a takeover target. Even more alarming are growing comparisons to Nortel, which was Canada’s flagship high-tech company until it disappeared after filing for bankruptcy protection.

Having covered Nortel for five years as a technology journalist and writing a blog devoted to Nortel, the comparisons between Nortel and RIM are the work of people with nothing better to do than declare the end is nigh. Call it the “Chicken Little Syndrome”, or a typically Canadian reaction of trying to tear down our success stories.

While RIM’s challenges and problems should not be sugar-coated or dismissed as a strategic bump in the road, the situation is far from doom and gloom. RIM has some difficult decisions to make and desperately needs to find a way to reinvigorate its Blackberry and PlayBook sales but it’s a long way from becoming the next Nortel. Here’s a few reasons why the two companies can’t be thrown into the same basket.

1. Stronger Senior Management: Maybe RIM’s co-CEOs, Jim Balsillie and Mike Lazaridis have ruffled some feathers because of their arrogance, and there is no doubt they have failed to strategically execute but they have built RIM into a telecom powerhouse over the past decade. In comparison, Nortel struggled with a string of weak CEOs that included John Roth, Frank “The Bean Counter” Dunn, Bill “The Admiral” Owens and, finally, Mike “Mike Z” Zafirovski, who bumbled and stumbled their way through mistake after mistake until Nortel eventually capitulated.

2. RIM is highly profitable with lots of cash, which should provide it with a healthy financial cushion to figure out how to ride out the storm. In comparison, Nortel was burdened with billions of dollars in debt after missing out on windows to raise equity before its shares became a penny stock.

3. While Laziridis and Balsille were slapped on the wrist by the OSC after being accused stock option backdating, Nortel was killed by class-action lawsuits that cost it billions of dollars and distracted senior management at a time when tough decisions need to be made.

4. Nortel made a series of multi-billion dollar acquisitions that were spectacular failures. Many of them were completely written off, while others were dumped for pennies on the dollar. Again, Nortel’s focus was all over the place. In comparison, RIM’s acquisitions have been small and far more strategic. This includes the purchase of QNX, which will be the core of RIM’s next-generation operating system.

5. Lazaridis and Balsillie control a big chunk of RIM through share ownership. At the end of the day, RIM won’t be sold without their agreement. In comparison, Nortel was controlled by institutional holding stock and debt holders.

6. With the right strategic execution, significant improvements in the half-baked Playbook and a big dose of luck, RIM could keep its status as a tier-one smartphone maker. In a blink of an eye, Nortel went from a tier-one telecom equipment supplier along with Cisco and Alcatel to second-tier, plagued by a portfolio that did not include a market-leading product line.

Again, make no mistake RIM faces some major strategic and tactical challenges amid fierce competition from Apple, Google and Samsung. If RIM continues to stumble, the company could implode. But with the right moves, RIM could regain its industry-leading status.

For more thoughts on whether RIM could become the next Nortel, check out this MarketWatch column by Bill Mann.

Another interesting read is TechCrunch’s John Biggs, who declares that RIM is “done” and that it will sold in the next year or so, probably to Microsoft.

The BlackBerry: It’s the Keyboard, Stupid

It wasn’t that long ago that Steve Jobs basically declared the BlackBerry to be dead in the water. As far as Jobs was concerned, the BlackBerry’s days as a relevant and tier-one smartphone were over.

You know what? Jobs may actually be wrong for the first time in a long time. Last week, Research in Motion posted better-than-expected third-quarter results in which it shipped 14 million BlackBerrys. And despite the fact the iPad is the cat’s meow of the tablet market, there appears to be strong interest in RIM’s PlayBook, which will appear early next year.

For anyone trying to figure out how the BlackBerry is keeping its head above water amid the iPhone, Samsung Galaxy and the growing number of smartphone options, here’ the answer: the keyboard.

The keyboard is the BlackBerry’s “killer app”. Forget about apps or a touch screen, it’s the keyboard that rules the BlackBerry roost, and drives sales. If you look around, it’s not just businesspeople using the BlackBerry. There are lots of young people with BlackBerrys, many of them furiously tapping away on the keyboard.

These younger consumers are text-messaging (including the wildly popular and free BBM), doing e-mail and, of course, using social media (Twitter, Facebook, MySpace, etc.). For them, the keyboard is essential because it is a superior experience to a touch-screen. Sure, touchscreen technology is improving but the tactile feel of a keyboard is what counts right now – something the BlackBerry has down even though it has also embraced touchscreen technology with the Torch.

As long as consumers find a keyboard to be a better experience, and as long as smartphone makers focus more on touchscreens, the Blackberry will continue to thrive because the keyboard does the job. It may not be sexy or leading edge but the keyboard works.

Related Posts Plugin for WordPress, Blogger...