I’m not sure about you but I sign up for a lot of betas that seem interesting. After all, they’re free so why not take one for a spin?

For some start-ups, however, there’s a gap between the time they let people sign up for a beta and when it becomes available.

So here’s a tip for start-ups when they send e-mails to people letting them know the beta is ready: include a reminder of what your service does. A good example is CardFlick. I can’t remember signing up for the beta, let alone know what CardFlick does so a short reminder would have been a great idea.