Tag Archives: BB10

BlackBerry 10: A Classic PR Case Study

While the new and much-anticipated BlackBerry 10 has finally launched, there’s another story that I think is as compelling: the public relations campaign that has happened over the past six months that let RIM arrive at today’s launch day with … Continue reading

BB10 = Impressive

Research in Motion has thousands of employees but, in some respects, it’s a startup whose prospects hinge on the much-anticipated introduction of the BB10 on Jan. 30. With negative sentiment surrounding Canada’s flagship technology company slowly starting to dissipate as … Continue reading