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Tag Archives: BB10

January 30, 2013 BY Mark Evans Posted in Wireless | 3 Comments

BlackBerry 10: A Classic PR Case Study

While the new and much-anticipated BlackBerry 10 has finally launched, there’s another story that I think is as compelling: the public relations campaign that has happened over the past six months that let RIM arrive at today’s launch day with … Continue reading →

November 22, 2012 BY Mark Evans Posted in Wireless | 11 Comments

BB10 = Impressive

Research in Motion has thousands of employees but, in some respects, it’s a startup whose prospects hinge on the much-anticipated introduction of the BB10 on Jan. 30. With negative sentiment surrounding Canada’s flagship technology company slowly starting to dissipate as … Continue reading →