Last week, The Score attracted a bunch of media attention for its first-quarter results and, more important, the fact that its ScoreMobile application for the BlackBerry and ScoreMobile iPhone Edition had attracted more than one million unique visitors in November.

As an iPhone junkie, the buzz about ScoreMobile made it a no-brainer to immediately download the free application. The verdict: for sports fans, it’s probably one of the best applications on the market. It offers scores, player statistics, a summary of each game and video highlights. In other words, everything a sports junkie might want to get a mobile fix.

TheScore, Canada’s third-largest sports networking behind TSN and SportsNet, generates revenue from the mobile app from direct ad sales as well as through partnerships with ad networks such as Quattro, JumpTap and Google Inc.’s AdSense Mobile.