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The Joys of Analog Retailing

The CBC’s Jian Ghomeshi had an interesting “essay” a couple of days ago on his show “Q” in which he talked about how there was a place within the book retailing landscape for independent, big-box and digital stores. His comments were triggered by the closure of a small bookstore, This Ain’t The Rosedale Library, after apparently failed to pay its rent.

Ghomeshi contends – and I agree – that different types of retailers meet different needs. If you’re looking to purchase the best-seller, then by all means use Indigo or Amazon, or visit the big box book store at your local mall. But if you’re looking to really experience the book-buying process and get insight from people who live and breath books, it makes sense to patronage the independent book store.

For all the focus on e-commerce, buying online is an antiseptic experience. You surf, search, place into cart, and pay. There’s nothing romantic or visceral about buying a book online, although it is convenient and relatively hassle-free.

Going to book store, however, means smelling, touching and browsing books. You can enjoy spending time at a book store even if you don’t make a purchase. There’s something pleasurable about immersing yourself within the analog-ness of all that paper. And there’s something exhilarating about walking out of a store with a book as opposed to having to wait a few days for the courier to show up.

Call me old school but book stores, particularly independents, are a key part of our retail and cultural fabric so here’s hoping they don’t disappear anytime soon.

Apple Tablet: Bestest, Coolest, Greatest Thing Ever!!!!

newtonThe high-tech world goes gaga for new and shiny products. It’s how the industry manages to convince people to purchase things they have already have, things they don’t really need, or things that they’ll probably buy in time.

The marketing mantras include “smaller”, “more powerful”, “mobile”, “better designed”, “faster”, “more capacity” and, of course “more features”. This convinces many people to pay full-price for new products, while getting nothing or pennies on the dollar for their perfectly good old products.

That said, the frenzy of excitement over the Apple Tablet is unreal. In 15 years of writing about the high-tech industry, I’ve never seen the the market froth at the mouth so much. The only comparison I can make is it’s like how teenage girls get when they finally get a brief view of the latest teen heart-throb.

So, it didn’t surprise me this morning to see TechCrunch at the top of Techmeme with the headline that Steve Jobs has apparently been saying that the Apple Tablet “will be the most important thing I’ve ever done”. TechCrunch’s Mike Arrington hasn’t heard these words directly from Jobs but “but we’ve heard it multiple times second and third hand from completely independent sources” so chances are Jobs probably said them….or maybe not.

In any event, the stage is now perfectly set for Jobs to unveil the Apple Tablet (or not) on Wednesday when he makes his annual state of the union/here’s something new and wonderful speech. If Apple does, in fact, unveil the tablet, you should take great care around any Apple stores in the coming weeks because the MacNation will be a rapid state.

If Apple doesn’t launch the tablet, it’s not necessarily a bad thing for Apple. If anything, it will just get the MacNation on more of an alert as they’ll shift their attention to the next possible launch window.

If any event, it’s clear the Apple Table is, in fact, the great thing since sliced bread…or not.

(Note: The photo above Apple’s infamous Newton tablet computer).

More: Mathew Ingram, GigaOm’s freshly-minted writer and part of the mesh gang, has a post about how the launch of the Apple Tablet will likely instigate a fight with Amazon (and its Kindle) for content creators and distributors.

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