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Tag Archives: advertising
Can A Social Media Agency Be Relevant?
At the meshmarketing conference last October, one of the panels was how social media was tearing down the silos between advertising, public relations and digital agencies. Instead of operating in their own realms with little overlap, these different agencies are increasingly finding themselves in direct competition due to social media.
PR agencies, for example, now need [...]
A Band Goes Guerilla…Naked
My brother’s band, Freeflowg, is competing for $150,000 prize being given out by Peak 100.9 in Vancouver. In an attempt to sway voters and generate some publicity, they’ve launched some guerrilla marketing campaign involved a “naked suite” – supported by the powers of YouTube. Not sure if it will gain them a lot of votes [...]
Assetize Aims to Monetize Twitter
For Twitter, advertising is low-hanging fruit to generate revenue. But Twitter continue to insist it’s not something being actively considered. So while Twitter makes up its mind about whether or not to place ads into Twitter streams, there’s a growing number of companies doing just that.
A new player is Toronto-based Assetize, which emerged from Extreme [...]
The Road to meshmarketing
One of the lessons we learned from the last mesh conference is how many people within the public relations, advertising marketing sectors want and need more insight into the right approach, techniques and tools to attack the fast-growing online advertising/marketing marketplace.
As a result, we decided to create meshmarketing, a one-day event on Oct. 22 in [...]
Enabling a Rush of Innovation…and Revenue