Why are startups successful?
Is it timing? Effective marketing and sales? A user-friendly product?
It could be any one of the above but the biggest reason a startup succeeds is it solves a problem. The problem doesn’t have to be big, it just needs to be a problem that people want addressed. If a startup can be a problem-solver, it stands a better chance of resonating with consumers who have a need for it.
Now, this may strike you as an obvious statement but it’s always surprising to see startups that don’t solve problems. Instead, they offer nice-to-have products that could make life a little easier or convenient but people can live with or without them.
Many of these “non-problem” startups are features as opposed to products. They look and feel like something that could be bolted on a startup solving problems. Some of these startups could attract some attention but most of them slip into the night without so much of a sniff of the spotlight.
For entrepreneurs looking to create a startup, the most important thing to do is identifying a problem that people experience. It can be a small problem that addresses a minor irritation but that’s okay if there are enough people looking for a solution.
By focusing on a problem, an entrepreneur has a solid foundation for creating a product. Ideally, the product is accessible, intuitive and user-friendly so it’s easy for people to use and embrace it. It’s a fail and a shame when a problem-solving product fails due to bad design, UX or UI.
With the right product solving a problem, a startup can develop sales and marketing campaigns to drive awareness and revenue.
It is important to note a good product, along with solving a problem, is an important pillar for startup success. As much as you can have great sales and marketing, it doesn’t matter if the product is bad or not needed.
Bottom line: solve a problem to give yourself a shot at success.