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Category Archives: Startups

How is Your Startup Unique or Different?

In a competitive landscape, one of the most important consideration is standing out from the crowd. For startups, this is crucial because the barriers to entry are relatively low, while new or innovative ideas can quickly be replicated by agile … Continue reading

Five Reasons Startups Are Afraid of Marketing

Earlier this week, I did a post that asked: Where are Canada’s startup marketers? It spawned a flurry of insightful comments, suggestions and thoughts on the startup marketing landscape and what needs to be done to develop more talent. Among the … Continue reading

Where Are Canada’s Startup Marketers?

At the risk of ruffling a few feathers, here’s a question: where are Canada’s startup marketers? We’re teeming with developers but there appears to be a dearth of startup marketers who can help to nurture and grow viable businesses. As … Continue reading

Case Studies Are a No-Brainer for Startups

Case study: “A documented study of a specific real-life situation or imagined scenario, used as a training tool in business schools and firms.” From the outside looking in, case studies are far from glamorous or sexy. Heck, they sound downright boring. But if you dismiss case studies, you’re making … Continue reading

Snapshot of VC Deals: ClearFit, Vidyard

Who: ClearFit, which makes it easy for organizations of any size to find and hire the best people. Vidyard, which offers a video hosting and analytics platform. How much: – ClearFit: $7 million in series A funding led by GrandBanks Capital, as well … Continue reading

Why Startups Need to Embrace Target Audiences

In creating a new service, startups need to focus on fundamentals such as solving a problem or addressing a need in a new or different way. As important is identifying the businesses or individuals who will buy their product – … Continue reading