Category Archives: Startups
Tearing Things Down to Build Them Back Up Again
Last week, I did a presentation about storytelling that was, frankly, flat. At first, I thought maybe a presentation at a conference on a Friday afternoon isn’t the best idea given people are looking forward to socializing after a long … Continue reading
This Week in Canadian Startups (March 9, 2013)
Another week, another edition of “This Week in Canadian Startups”. We kick things off with a look at whether a startup can pitch in three minutes. Mark MacLeod reflects on the Montreal scene, there’s a look at how startup can … Continue reading
The Evolving Nature of Startup Messaging
When I do messaging projects with startups, it is a process that takes engagement, time and, often, patience. At the end of the day, the goal is coming up with messaging that connects with target audiences because it meets their … Continue reading
How Does Startup Messaging Happen?
I’m working on a marketing project with a new client that has kicked off with the creation of core messaging. It’s a fascinating and intellectually challenging process because it involves an in-depth exploration of the startup’s target audiences, which includes … Continue reading
This Week in Canadian Startups (March 2, 2013)
The latest edition of the newsletter kicks off with AppHero, whose founder, Jordan Satok, appeared on an NBC television affiliate in Cleveland. The host basically fell over themselves, calling AppHero the “best free app ever”. The newsletter also includes a … Continue reading
UX (and Messaging) are the New Black for Startups
I am, by no means, a UX person but it’s an area that fascinates me because how well that someone interacts with a Website or application is a break/make proposition. Part of UX’s appeal is how it’s closely aligned with … Continue reading
