Category Archives: Startups

Marketing for Startups (Presentation)

Last night, I did a presentation for MaRS’ Entrepreneur 101 series on startup marketing. It was a whirlwind tour that focused on how startups need to create good stories (e.g. core messaging, value propositions, elevator pitches, About Us, etc.), and … Continue reading

Snapshot of a VC Deal:

Who:, which offers group buying services in Canada. How Much: $5-million from existing investors. Last July, the Toronto-based company raised $7-million last July from an institutional investor. The Quote: “We’ve re-imagined the daily deal business model to fit a customer … Continue reading

Startups and the Value of Target Audiences

As Eric Ries suggests in “The Lean Startup”, startups are a hypothesis that involve testing an idea to see if it resonates. Using this approach, startups create a product they think will fill a need or make a customer’s life … Continue reading

How Do Startups Hire Well?

In the lean world in which startups now operate, making good hires is more important than ever. In simple terms, startups can’t afford to make mistakes because the hiring process eats up a lot of valuable resources, particularly time. For … Continue reading

The Week in Startups (Edition #4)

Welcome to weekly recap of news from the Canadian startup landscape, as well as interesting blog posts and articles that caught my attention. If you have suggestions, tips or feedback, let me know by leaving a comment. – Montreal-based Frank … Continue reading

Engagio Raises $540K From Group Including Fred Wilson

Sometimes, startups percolate over a long period of time. Sometimes, they emerge in a creative burst. Case in point is Engagio, a service that helps people manage conversation happening on various social networks and comment services. Engagio addresses the problem … Continue reading