Category Archives: Startups
Six Ways Startups Can Build Trust
In thinking about how my startup marketing business has grown over the past four years, one of the most important elements has been trust. It has been the best way that I’ve been able to get people say “Yes, I want … Continue reading
Listening to Your Startup Customers is Dangerous
Customers are wonderful, particularly if they pay for your products. But listening them can be dangerous. Dangerous? Huh? Sure, they provide valuable feedback, advice and criticism but the stuff customers tell you can be distracting, unfocused, self-serving and a waste … Continue reading
This Week in Canadian Startups (April 7, 2013)
The latest edition of “This Week in Startups” kicks off with Well.ca raising $5-million and hiring a new CEO, Rebecca McKillican, to replace Ali Asaria. Some of the most popular items (based on the number of clicks so far) include Amitra … Continue reading
Are Marketing and Sales the Same Thing for Startups?
It used to be that marketing and sales were two separate creatures. In one corner, marketing focused on building brand awareness among target audiences. In another corner, sales was about driving leads and deals. Like church and state, the two … Continue reading
How is Your Startup Unique or Different?
In a competitive landscape, one of the most important consideration is standing out from the crowd. For startups, this is crucial because the barriers to entry are relatively low, while new or innovative ideas can quickly be replicated by agile … Continue reading
Five Reasons Startups Are Afraid of Marketing
Earlier this week, I did a post that asked: Where are Canada’s startup marketers? It spawned a flurry of insightful comments, suggestions and thoughts on the startup marketing landscape and what needs to be done to develop more talent. Among the … Continue reading
